What worked last year might not work this year. With audience behaviors shifting, costs rising, and competition intensifying, it’s critical for arts organizations to reassess and optimize their marketing strategies. If your campaigns are underperforming, it’s time to start fresh—with insights that drive results.
1. Lack of Data Tracking Without understanding what’s working in your marketing, you’re just engaged in guesswork. Are you analyzing response rates, open rates, and ROI? If not, you’re likely wasting resources on ineffective tactics. Without tracking campaign results, you’re missing critical insights into what works and what doesn’t.
Unsure what should you track? Read: Measure What Matters: 6 Metrics Arts Leaders Should Track.
2. One-Size-Fits-All Campaigns Audiences are diverse — your marketing should be, too. Are you sending the same campaigns to everyone? Tailoring campaigns based on behaviour, demographics, and engagement level is essential to creating meaningful connections.
Need a segmentation starter-pack? Read: 7 Must-Have Segments in Every Ticket Campaign
3. Inflexible Budgets Sticking rigidly to your initial campaign budget limits your ability to capitalize on high-demand productions or adjust to underperforming ones. Adaptive budgeting ensures resources are used where they’re needed most, or where they’ll have the greatest revenue impact.
TRG’s Senior Consultant Tom Stickland has some tips for you. Watch: Income and Impact – Refocusing Your Campaigns to your Core Revenue
4. Ignoring Upsell Opportunities Every ticket purchase represents a chance to deepen engagement. Upselling and cross-selling create pathways to loyalty and increased per capita spending.
We have you covered. Read: Upselling and Cross-Selling Strategies in Single Ticket Campaigns
Do any of these challenges sound familiar to you?
If so, it’s time to take a fresh approach. With TRG Arts’ free 5-minute marketing assessment, we’ll help you uncover hidden opportunities, refine your strategies, and maximize your campaign impact. This quick and actionable tool will guide you through identifying gaps in segmentation, pricing, and audience engagement—so you can start the year with smarter campaigns and measurable results.
1. Maximize Your Return on Investment (ROI) Data empowers you to identify what works, allocate resources effectively, and ensure every dollar spent delivers measurable results.
2. Grow Audiences Reach new patrons and deepen relationships with tailored segmentation and messaging. The better you understand your audience, the stronger your campaigns will be.
Further Reading: 10 Things Your Patrons Need on Their Journey to Becoming Donors
3. Boost Revenue Dynamic pricing, upselling, and strategic inventory management increase per capita spending while enhancing the patron experience.
It’s not too late to transform your campaigns for the new year. Our free marketing assessment gives you the insights you need to engage audiences, increase revenue, and deliver meaningful results.