Research & Insights

Seven Years Strong: Inside the Syracuse Stage & TRG Partnership

Written by TRG Arts | May 1, 2025 3:00:00 PM

For over seven years, TRG Arts has worked shoulder-to-shoulder with Syracuse Stage, as embedded consulting partners helping evolve how the organization connects with its patrons.

This long-term collaboration has been rooted in Syracuse Stage's commitment to discipline, data, and the belief that lasting impact comes from knowing their audience, and working to serve them better.

“We thought it might be a two- or three-year engagement… but it became something much more integrated, because the work kept deepening.”

Across years marked by uncertainty and change, Syracuse Stage stayed focused on growth:

  • Building unified strategies across marketing and development
  • Adopting segmentation not just as a tool, but a mindset
  • Transforming one-time buyers into long-term supporters

And the results speak for themselves: deeper relationships, aligned teams, and growing contributed revenue.

Want to see how it all came together? Watch the full Syracuse Stage video below and hear from their team about the impact of their seven partnership with TRG Arts.


Inspired by Syracuse Stage’s journey?

You don’t need a perfect system to start; just a willingness to align your teams, listen to your data, and take the next right step.

Let’s explore what’s possible at your organization.