Okay, let’s acknowledge the obvious: for most arts organizations, your building is essential. It’s the space where art comes to life; the stage, the gallery, the gathering place for the community you serve.

Arts leaders are rich in experience and instinct. But when anecdotes masquerade as facts, even the best intentions can send organizations off course. To lead with confidence, we need more than intuition: we need evidence.

Brad Carlin of TRG Arts and Karen Yair of the League of American Orchestras returned to present the latest findings from TRG's Arts and Culture Benchmark, offering a detailed look at trends in ticket sales, subscriptions, and donations among U.S....

Arts organizations are surrounded by numbers. Ticket sales, donations, clicks, likes; it’s tempting to measure everything. But here’s the truth: most organizations are tracking too much, and much of it doesn’t actually drive change.

Arts organizations chase dozens of reports. Ticket sales, revenue totals, social impressions, email open rates; the list goes on. But most of those numbers don’t tell you what you really need to know. The most actionable metric might surprise you:...

Arts organizations don’t suffer from a lack of data. They suffer from overload. It’s not a question of “what” to measure; you have the numbers. This is about the “how”: how to turn that tidal wave of data into clear action. Without a culture of...

Pricing is one of the most consequential leadership decisions in the arts, but too often it is guided by instinct, emotion, fear, or habit. These responses feel protective, even empathetic. Yet in practice, they hold organizations back from building...

In the arts, we have grown used to cycles of crisis and recovery. Inflation, shifting audience behaviors, and rising costs have widened the gap between expenses and revenues. Too often, pricing has been left to habit, fear, or emotion. But pricing...

High, medium, or low demand; each scenario requires a different approach. Too often, pricing is treated as “set it and forget it.” But demand is dynamic, and your pricing should be too. Done well, pricing can maximize per-seat revenue, deepen...

Fear and emotion often creep into pricing conversations when decisions are made on instinct instead of evidence. The good news? The data you already have can provide crucial clarity.