Somewhere in your database is a person who did something small and easy to miss. They bought a ticket, came back a few months later, and bought another. Or they took out a membership and then, added a gift.

Most pricing decisions for a season are made before anyone knows how that season will sell. You set your scales in the spring, publish, and then watch demand arrive in a shape nobody predicted: a Tuesday that sells out, a Saturday that doesn't, a...

DynamO Pricing platform now integrated with Tessitura, extending availability to thousands of arts and culture organizations

Every arts organization has a version of the same conversation. Ticket sales were strong, the run went well, the campaign worked. Then the next season opens and almost none of those people come back.

Think about your last packed house. The energy in the lobby afterward, the conversations, the buzz. Now consider this: roughly half the people in that room were there for the first time. And most of them won't be back.

There are many data points that matter in running an arts or cultural organization. But, if there's one number that tells you whether your pricing strategy is working, or quietly eroding your revenue, it's per capita revenue.

As festival season gets underway across North America, several organizations are already seeing encouraging signs of audience engagement, loyalty, and demand.

Imagine walking into your next budget meeting and being asked a simple question: Where will next year's revenue come from?

There’s no shortage of pressure right now.

The pressure on arts organizations isn’t easing up. It’s shifting, compounding, and in many cases, getting harder to manage.