Empty seats, disappearing revenue, and pricing decisions that keep coming back to haunt you. Could your scale plan be working against you?

Everyone loves a deal. But when it comes to ticket pricing, is your latest discount encouraging the right behaviors, or giving away revenue you could have earned anyway?

Ask most arts organizations how a new patron arrives and you'll get a detailed answer. There is a campaign plan, a budget, a target and a dashboard that tracks progress every week.

What changes when patron loyalty stops belonging to one department?

Somewhere in your database is a person who did something small and easy to miss. They bought a ticket, came back a few months later, and bought another. Or they took out a membership and then, added a gift.

Most pricing decisions for a season are made before anyone knows how that season will sell. You set your scales in the spring, publish, and then watch demand arrive in a shape nobody predicted: a Tuesday that sells out, a Saturday that doesn't, a...

DynamO Pricing platform now integrated with Tessitura, extending availability to thousands of arts and culture organizations

Every arts organization has a version of the same conversation. Ticket sales were strong, the run went well, the campaign worked. Then the next season opens and almost none of those people come back.

Think about your last packed house. The energy in the lobby afterward, the conversations, the buzz. Now consider this: roughly half the people in that room were there for the first time. And most of them won't be back.

There are many data points that matter in running an arts or cultural organization. But, if there's one number that tells you whether your pricing strategy is working, or quietly eroding your revenue, it's per capita revenue.