Why Playing It Safe on Pricing Is Costing the UK Arts Sector
What if pricing strategy, not audience demand, is what’s holding the UK performing arts sector back?
Back in the Seats, But Not Back in Balance
Audiences may be returning, but ticket income tells a more complicated story.
What the Latest UK Benchmark Report Tells Us: Raising the Curtain on Recovery
A major new TRG Arts study, tracking the performance of 177 UK arts organisations, reveals both promising signs of post-pandemic recovery and growing pressures that could affect long-term sustainability.
When Should the Show Go On? Rethinking Start Times in a Changing World
Curtain at 8:00pm. Matinee at 2:00pm. For decades, these standard start times have been as fixed in the performing arts world as assigned seating and paper programs. But audiences have changed — and so have their habits. But in today’s unpredictable...
They’re Not Gone, Just Quiet: Rethinking Lapsed Audiences
In the arts, it’s easy to assume that when a patron doesn’t come back within a year, they’ve moved on. Maybe they didn’t like the programming. Maybe they didn’t have a good experience. Maybe they’re just gone. But what if they’re not?
Stop Working in Silos. Start Selling Smarter.
In today’s climate, uncertainty is a constant. Between shifting audience behaviors, economic pressure, and political turbulence, it’s no surprise that many arts organizations are feeling stretched — emotionally, financially, and strategically. So...
Rethink to Resurge: 4 Bold Steps to Refresh Your Next Sales Campaign
We all know the deal - every dollar must work harder right now. Arts organizations can no longer afford to just hit “repeat” on last year’s campaign plan. Whether you’re selling single tickets, season packages, or memberships, a thoughtful refresh...
The Loyalty Blueprint at Chichester Festival Theatre
In September 2023, Chichester Festival Theatre partnered with TRG Arts to strategically deepen audience relationships and drive loyalty. With a new Artistic Director, the theatre saw a unique opportunity to reshape its audience engagement strategies...
Declutter Your Data: A 5-Step Spring Clean
As the seasons change, so should your approach to data management. Just as a deep spring clean helps refresh your home, a data spring clean ensures your patron database is in top shape, helping you maximize revenue, improve audience relationships,...
Demand Management Works
Managing demand and scaling your hall requires a comprehensive strategy that balances revenue, accessibility, and audience experience. Many arts organizations assume that if they just tweak ticket prices based on demand, they’ll maximize revenue....