DynamO Pricing platform now integrated with Tessitura, extending availability to thousands of arts and culture organizations
TRG Arts, the international consultancy trusted by arts and culture organizations for three decades, and DynamO Pricing, the machine learning-assisted intelligent dynamic pricing platform for arts and culture, sports, and attractions, today announced a partnership that makes the DynamO Pricing platform, named Disruptor of the Year at TheTicketingBusiness Awards 2026, available to TRG Arts' global client base.
Arts and culture organizations are under growing pressure to make better pricing decisions while asking already stretched teams to do more with less. The TRG Arts & DynamO Pricing partnership is designed to address exactly that challenge. Under the partnership, TRG Arts consultants will offer DynamO Pricing as the preferred dynamic pricing solution to TRG's clients, giving them access to intelligent pricing technology that continuously adjusts ticket prices in response to real demand, always within guardrails each organization sets. To date, at least a dozen TRG Arts clients have adopted DynamO Pricing's automated intelligent platform, producing revenue uplifts of up to 30 percent.
The DynamO Pricing platform is now also integrated with Tessitura, the leading technology platform purpose-built for arts and culture organizations. The integration is live, and the first Tessitura client has already signed on. With this integration, Tessitura users can adopt intelligent pricing without changing their existing ticketing infrastructure, expanding access to DynamO Pricing across the arts and culture sector.
"We chose to partner DynamO Pricing for its proven, data-driven platform, built by a cross-disciplinary team of developers, data scientists, and economists specializing in pricing.Their approach aligns naturally with our own, combining evidence, analytical rigor and intelligent automation to help organizations optimize their pricing ethically and effectively.
Having already delivered results across sports, live events and attractions, the platform gives arts and culture organizations the benefit of demand intelligence shaped by multiple industries, while ensuring they remain firmly in control of every pricing decision."
"Arts and culture organizations should not have to choose between their audiences and their financial health.
TRG Arts brings three decades of trusted counsel to this sector, and our platform brings the technology to act on that counsel in real time. With the Tessitura integration now live, thousands more organizations can put demand-based pricing to work without changing anything about their ticketing."
"Our clients have been implementing dynamic pricing for more than two decades, and it has always been central to our counsel,"
It is no longer reasonable to expect a person, juggling a hundred other responsibilities, to reprice every performance. Traditional, manual pricing leaves untapped ticket revenue and unsold seats on the table. DynamO Pricing's platform has infused elements of TRG's deep experience and best practices for managing demand into a tool that helps organizations optimize revenue, sell unsold seats, and save large amounts of time for their teams."
"We structured our commercial model so that our success is aligned with our clients',"
"Organizations can choose from multiple business models, led by our commission-only structure, with no upfront fees and no fixed costs. The platform is intuitive by design, and onboarding is typically completed in a matter of days."
Since launching its platform in 2020, DynamO Pricing has priced tickets for performing arts organizations, professional sports teams, live events, and attractions across multiple continents.
Availability through TRG Arts is immediate, with the technical integration complete. Arts and culture organizations interested in learning more can visit trgarts.com/dynamo-pricing
TRG Arts is a data-driven consultancy that helps arts and culture organizations grow sustainable revenue and deepen audience relationships.
For more than 30 years, TRG Arts has partnered with theatres, orchestras, dance companies, museums, and cultural institutions across North America, the United Kingdom, and beyond. Learn more at trgarts.com.
DynamO Pricing is a machine learning-assisted intelligent dynamic pricing platform for arts and culture, sports, live events, and attractions.
Launched in 2020 and named Disruptor of the Year at TheTicketingBusiness Awards 2026, DynamO Pricing serves approximately 100 clients, prices more than 15,000 events per year, and has completed nearly 3 billion price updates across multiple continents, integrating with roughly a dozen ticketing platforms including Tessitura, Spektrix, and Tickets.com.
Prices always move within the bands each organization sets. Learn more at dynamopricing.com.