Grow Revenue Through Intelligent Pricing

TRG has partnered with DynamO Pricing to bring dynamic pricing software to arts and culture organizations, helping you grow revenue, optimize attendance, and save time through smarter pricing.

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Smarter Pricing
Stronger Revenue & Attendance
Complete Control
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Why Dynamic Pricing?

Dynamic pricing helps your organization respond to demand with greater confidence, control and consistency, helping you make smarter decisions that support both revenue and your mission. 

Why Now?

Arts organizations are facing increasing financial pressure while audiences continue to book differently than they did just a few years ago. Static pricing makes it harder to respond to that reality. Dynamic pricing helps you adapt with confidence.

Maintain Trust & Transparency

Dynamic pricing should build trust, not erode it. Set the rules and guardrails that protect your audience experience while keeping your organization in control.

Spend Less Time Manually Managing Prices

Constantly reviewing sales reports, making pricing decisions and updating performances takes valuable time. Automation reduces the workload while keeping your team firmly in control.

Unlock Untapped Revenue Potential

Static prices can't always respond to demand. Optimize pricing across your programme, capturing more value from both low- and high-demand performances.

Demand Changes. Pricing Should Too.

No two performances sell the same way. Dynamic pricing responds to changing demand in real time, helping you make smarter pricing decisions with confidence.

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Why We've Partnered With DynamO Pricing

For more than 30 years, TRG Arts has helped arts and culture organizations make smarter decisions about demand, pricing and inventory. We partnered with DynamO Pricing because its philosophy and approach reflect the same principles that have guided our work for decades: helping organizations optimize demand, maximize revenue and attendance, and remain firmly in control.

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Built on Proven Best Practice

Dynamic pricing is just one part of effective demand management. DynamO reflects TRG's proven approach to optimizing pricing, inventory and attendance, helping you make smarter decisions across every performance.

Technology You Can Trust

Pricing should strengthen audience relationships, not put them at risk. With complete transparency and control, DynamO helps you respond to demand in ways that align with your strategy, your values and your audience experience.

Free Your Team to Focus on What Matters

Every hour spent updating prices is an hour that could be spent serving audiences. DynamO automates routine pricing and inventory management, giving your team more time for planning, creativity and nurturing relationships.

Only Pay for Results

No fixed contracts. No licence fees. You only pay commission on the additional incremental revenue generated through DynamO Pricing. It's a simple, low-risk approach meaning your investment grows only when additional value is created.

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Revenue That Funds Your Mission

For many organizations, even a modest uplift in ticket revenue can fund new work, strengthen financial resilience or create greater investment in community work and audience development.

Organizations using DynamO Pricing typically see 10–15% increases revenue uplift on their dynamically priced tickets.

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Ready to Start Your Dynamic Pricing Journey?

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Schedule a Demo

Every organization is different. We'll talk about your organization, pricing approach and revenue goals.

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See What's Possible

Together, we'll define the right dynamic pricing approach for you, and show you how DynamO Pricing can help.

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Launch With Confidence

Supported by TRG's expertise you'll implement dynamic pricing with our guidance, intelligent automation and ongoing support to maximize long-term results.

Is dynamic pricing just about increasing prices?

No. Dynamic pricing is about responding intelligently to demand.

Prices may move up or down based on demand, helping you maximize revenue opportunities while also supporting attendance where demand is lower.

Will we still be in control of our pricing?

Absolutely. You define the pricing strategy, rules and guardrails.

DynamO Pricing works within the parameters you set, ensuring every decision aligns with your objectives and values.

How long does implementation take?

Implementation timelines vary depending on your systems and goals, but our team will guide you through every stage, from strategy and setup to launch and optimization.

If you're on a compatible ticketing system, we can often get you up and running in a matter of days.

Can we choose which performances use dynamic pricing?

Yes. Dynamic pricing doesn't have to apply to every performance or seating area.

Together, we'll develop an approach that fits your programming, audiences and commercial objectives.

Will dynamic pricing upset our audiences?

When implemented thoughtfully, dynamic pricing can improve fairness by better matching prices to demand.

TRG helps organizations develop transparent, audience-focused strategies that build trust while supporting long-term sustainability.

Which ticketing systems does DynamO Pricing work with?

DynamO Pricing integrates with a range of leading ticketing systems including Spektrix and Tessitura.

Get in touch to discuss your current setup and how dynamic pricing could fit within your existing technology.

How do I know if dynamic pricing is right for my organization?

Every organization is different. The best place to start is a conversation. We'll explore your pricing strategy, audiences and goals, and help you determine whether dynamic pricing is the right fit.

We're already reviewing prices manually. Why change?

Many organizations already adjust prices, but doing so manually can be time-consuming, inconsistent and difficult to scale.

Dynamic pricing combines your expertise with intelligent automation, helping you respond more confidently to changing demand while saving valuable time.

Why TRG Arts?

Dynamic pricing delivers the greatest impact when it's guided by strategy, not just technology.

With more than 30 years of experience helping arts and culture organizations strengthen revenue and deepen audience relationships, TRG Arts combines proven expertise with the intelligent automation of DynamO Pricing to help you implement dynamic pricing with confidence.

Continue Exploring Dynamic Pricing

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The Power of Pricing: Why Arts Leaders Must Move From Fear to Strategy

We unpack why the sector has fallen behind inflation, why the fear of raising prices lingers, and how strategic pricing can reshape both revenue resilience and accessibility. 

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The Essentials of Dynamic Pricing

 In this 30-minute webinar, we'll explore the essentials of dynamic pricing and how it can transform your organization’s revenue strategy. 

Watch Here
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Dynamic Pricing: A Strategy for Revenue and Relationship

Discover how a thoughtful demand-based pricing approach can create long-term value for both your organization and your audiences.

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