Before you lock in your 2027 ticket prices, take another look.
Your pricing, inventory and scale decisions will shape both revenue and audience experience. In a free session, we will help you examine your plans, challenge assumptions and identify opportunities before your season goes on sale.
Is your 2027 strategy set up to deliver?
Scaled for success
Is your house scaled for different levels of sales, helping performances feel successful even when demand is lower?
Make more of your strongest shows
Are your price points helping you capture the revenue opportunity when audiences are willing to pay more?
Manage inventory with purpose
Are you making the right seats available at the right time, rather than putting everything on sale at once?
Make decisions backed by data
What can your sales history tell you about pricing, audience behaviour and where to focus in 2027?
%20-%20Bottom%20of%20Funnel.png "TRG 2027 pricing carousel (seat map) - Bottom of Funnel")
Is your 2027 scale plan built for every level of demand?
Not every performance will sell out. A well-planned scale of house can help create a better audience experience, strengthen the perception of success and make more of your revenue opportunities, even when demand is lower than expected.
What can we cover in 30 minutes?
You've already started making decisions about 2027. Before you finalize them, spend 30 minutes with TRG to see what your data and a different perspective might change.
You don't need a finished 2027 strategy. Bring two upcoming performances or events to discuss, ideally one where you expect stronger sales and another where demand may be lower.
Together, we'll look at:
- Your scale of house: Are your performances set up for the audiences you expect?
- Your pricing: Are your price points reflecting what audiences are willing to pay?
- Your inventory: Are you making the right seats available at the right time?
- Your revenue opportunity: Where might a different approach improve results?
You'll leave with a new perspective on your plans and practical questions and next steps to consider before your 2027 season goes on sale.
Sound familiar?
Your 2027 prices started as last season's, with a small increase
If prices do move, they change mostly in the final weeks before a show
Discounts are your first response when a show is slow
Your strongest shows sold out early, and you're not sure what that cost you
It's hard to tell a pricing problem from a marketing problem
Who should attend a Pricing Surgery?
We recommend senior leaders and decision-makers in marketing, box office, or executive roles who influence pricing strategy.
How can I get the most from my session?
It helps to have two upcoming performances or events in mind, ideally one where you expect stronger sales and another where demand may be lower.
You don't need a finished pricing strategy. We'll use the session to explore your plans together.
Is the pricing surgery free?
Yes, completely free. The session is an opportunity to discuss your pricing plans with a TRG Arts expert, explore potential opportunities and get a fresh perspective on your approach. There's no obligation to work with us afterwards.
What will I walk away with?
You'll leave with a fresh perspective on your pricing plans, a better understanding of where there may be opportunities to strengthen revenue and audience experience, and practical next steps to consider.
We'll help you identify what might be worth revisiting across your pricing, inventory and scale of house, so you can make more informed decisions for 2027.
Why only 30 minutes?
We've designed these sessions to be focused and practical, without taking too much time out of your day.
Thirty minutes gives us time to understand your plans, explore a couple of upcoming performances and identify where a different approach to pricing, inventory or scale might make a difference.
We won't solve every pricing challenge in half an hour, but you'll have a clearer idea of where to focus next.
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