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News & Media

TRG Arts is an industry leader in arts analytics, loyalty development and pricing strategies.
About TRG Arts

TRG Arts (The Results Group for the Arts) is an international, data-driven change agency for arts and culture.

Research & Insights

Our latest insights, data and resources

CEO & Owner

Jill S. Robinson is a driving force in the arts and culture sector who has inspired leaders and organizations for more than three decades.

Press:


TRG Arts Insight Report Reveals Status of Recovery of U.S. Orchestra Sector

Ticket Sales Still Lagging Below Pre-Pandemic Levels; Donations Up Significantly, 15% From First-Time Patrons

November 23, 2021

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TRG Arts and Purple Seven study highlights collapse in groups market for 2021/22 Panto season

If current sales trajectory continues, aggregate final sales for the season set to fall by £22.7 million

August 31, 2021

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TRG Arts and Purple Seven Study Reveals Slow Start in Sales for the Crucial 2021-22 Holiday Season at Performing Arts Venues in the U.S and Canada

If Current Sales Trajectory Continues, Aggregate Final Sales for the Season Could Fall by $65.5 Million

August 31, 2021

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Arts and Culture Comeback Planning: June 2021

As the U.S. and U.K. governments publish more definitive guidelines on social gatherings, arts and culture leaders are finally able to plan live, in-person performances. 55% of U.S. organizations plan to host performances before October 2021. U.K. arts and culture organizations are even more optimistic, with 83% planning a return to performance before September 1.

July 4, 2021

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Green Shoots in April 2021?

Tracking the beginnings of a revival in some parts of North America and the United Kingdom

May 20, 2021

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Revival in Advance Tickets Sales of Performing Arts Organizations Mixed on Both Sides of the Atlantic

Impact on U.S. Venues Correlated with Vaccination Rates, Masking and Distancing Guidelines

May 6, 2021

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Black Opera Alliance and TRG Arts Release First Insight Report

The least racially diverse regions in the U.S. have the greatest number of “In Progress” responses to BOA’s “Pledge for Racial Equity and Systemic Change in Opera”

April 29, 2021

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TRG Arts’ Analysis of Performing Arts Box Office Data At One-Year Anniversary of COVID-19 Shutdown Reveals Catastrophic Impact on Both Sides of the Atlantic

April 1, 2021

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Black Opera Alliance and TRG Arts Launch New Partnership to Track and Report Progress Toward Racial Equity in Opera

February 22, 2021

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New Study from TRG Arts and Purple Seven Reveals Bright Spots of Philanthropic Gift Revenues to Performing Arts Organizations Despite Overall Declines in 2020

February 2, 2021

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TRG Arts Study Reveals Majority of North American Performing Arts Organizations Pushing Return to In-Person Performances to Autumn 2021

January 28, 2021

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APAP Elects TRG Arts CEO Jill Robinson to 2021 Board of Directors

January 19, 2021

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TRG Arts Announces the Top 10 Business Trends for Arts and Cultural Organizations for 2021

January 12, 2021

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As featured in:

Musical America | Broadway World


New York Times: “With No Tickets to Sell, Arts Groups Appeal to Donors to Survive”

Dec 28, 2020

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November 2020 Theatre Ticket Sales: Signals for Optimism in the United Kingdom While U.S. Revenues Continue to Slide

Revival in philanthropic revenue in both nations, but numbers of gifts down compared to November 2019

Dec 10, 2020

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TRG Arts and Purple Seven Partner with Statista to Share Data from COVID-19 International Sector Benchmark

Agreement Provides Statista With Access to World’s Largest Global Arts and Cultural Consumer Dataset

November 17, 2020

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New TRG Arts Study Reveals N.A. Performing Arts Organizations’ Philanthropic Revenue, Number of Gifts Trending Downward

Analysis provides insights of who is giving during the COVID-19 pandemic on both sides of the Atlantic

November 12, 2020

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TRG Arts and Purple Seven Alliance to Increase Support Worldwide for Clients and the Arts and Culture Sector

Arts Leadership Consultancy and Technology Specialists Work Together to Enhance Each Other’s Product and Service Capabilities

October 29, 2020

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TRG Arts Study Reveals Sharp Fall in Optimism Among U.S. Arts and Culture Organizations for Return to In-Person Performances in 2020

50% of U.S. Organizations to Offer Digital Content Within the Next 12 Months to Offset Revenue Losses

September 17, 2020

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TRG Arts Study Reveals Changes in Performing Arts Ticket Buyer Demographics Post-COVID-19

Greatest Decline Has Been in Older Audiences in U.S. and U.K., U.S. Purchasers Are More Ethnically Diverse

August 31, 2020

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TRG Arts Study Reveals U.S. Arts and Culture Organizations’ Optimism Waning for 2020 Comeback

Expectations at U.S. Organizations to Perform to In-Person Audiences in 2020 Lag Behind Canada and the U.K.

August 6, 2020

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SMU DataArts Receives $30,000 Grant from National Endowment for the Arts to Fund Expansion of Work with TRG Arts' COVID-19 Sector Benchmark Dashboard

Grant will help support data collection project enabling arts organizations to understand effects of COVID-19 on their operations

July 14, 2020

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TRG Arts Study Reveals U.S. Performing Arts Organizations’ Creative Plans for Autumn Return

63% of All TRG U.S. Clients, 100% of Multi-genre/PACs and 87% of Dance Organizations Expect to Return to Performances in 2020

June 18, 2020

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TRG Arts Reveals First International Analysis of Effect of COVID-19 on Performing Arts Ticket Sales in North America and the U.K

North American Sales Fall 71% During One Week in March 2020, Continue to Slide Toward U.K.’s 92% Collapse

June 10, 2020

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SMU DataArts and TRG Arts Release Report on Critical Strategies and Structures Cultural Organizations During and Post-COVID-19

May 18, 2020

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COVID-19 Impact on Theatre Sales Uneven Across the UK

Scotland and Northern Ireland felt greatest initial impact before UK theatres were shut down  

27 April 2020

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Presenting Houses feeling greatest impact on advance sales

First 30 Days of Theatre Shutdown See Producing Houses Marginally Outperform Presenting Theatres and Concert Halls in Tough Market for All

1 April 2020

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NPS Creator to Discuss Patron and Employee Loyalty for Survival and Success of Arts Organizations During April 23rd TRG 30 Webinar

TRG Arts Adds Six Weekly 30-Minute Webinars to Series

April 16, 2020

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Latest analysis of live sales data by Purple Seven and TRG Arts reveal green shoots with loyalists

First Ten Days of Theatre Shutdown Sees Average Drop in Advance Ticket Sales of 93%

31 March 2020

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TRG Arts and Purple Seven Launch New Partnership to Support the Cultural Sector Amidst Current Challenges

Day One of Theatre Shutdown Sees Drop in Advance Sales of 92%

18 March 2020

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TRG Arts Announces Leadership Promotions as Company Realigns to Support Record Growth

March 11, 2020

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For any press, data and media enquiries, please contact Diane Johnson diane@keetonpr.com at Keeton PR on +1 703.203.7746 (North America) or +44(0)20 7438 2040 (UK)