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TRG Arts Data Center

Patron Research | Prospecting | List Preparation

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Build targeted direct mail campaigns, perform demographic and buying-habit research about your patrons, and trade mailing lists with your peers via a permission-based system.




Research your patrons



  • Research your own patron’s demographic profiles, and compare them to your community

  • Easily identify new-to-file patrons

  • Understand patron retention

  • Quickly find patrons who attend 2+ events in a year

  • And more!

Prospect for new patrons



  • Data Center gives you the tools to research available prospects to find those most likely to respond

  • Access community arts patrons for mailings by trading patron data in a secure, permission-based environment

  • Find and target arts patrons via digital ads through Data Center partnership with Mogo Arts

Prepare your campaign lists



  • Segment your patrons based on specific purchase behaviors to create targeted mail, email, or phone campaigns.

  • Get updates as your patrons move through National Change of Address Hygiene.
Powerful list-building and marketing research

TRG Arts Data Center is a cloud-based software service that combines and standardizes patron data from over 300 participating arts and cultural organizations, compiling it in one powerful place for list-building and market research. When you upload your patron data to the secure cloud-based software service, TRG appends it weekly with over 200 consumer demographic variables and runs every list through National Change of Address (NCOA).


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Community Networks


Sharing arts data leads to a larger, more loyal patron base.

What if you could take all the data, from every ticketing/fundraising system in your community, and analyze it all in one place? What could you learn about your organization, as compared to your peers? That’s the power of TRG Arts Data Center.

When multiple organizations in one community purchase the Data Center software service, they have formed a TRG Community Network. They’re able to trade mailing lists with one another and run analytics about their data, without needing to be on the same ticketing platform. Whether you’ve got three organizations participating or 300, you’ll form a robust dataset that you can use for prospecting and research.




How does list trading work in Data Center?

Data Center is the most powerful, efficient list-trading platform on the market. When the organizations in your community combine their data together, you create a “catalogue” of segments that you can browse and request in a secure, permission-based environment


How do I get started?

Check out the map and table below to see if there’s already a TRG Community Network in your area. Participation may require joining via your local arts service organization in some regions. If you don’t see your local region on the list, contact us to talk about how we might gather leaders from key organizations in your area to explore starting a program there.


Get started in Data Center

TRG knows that data privacy and security are vital to list-trading, so we protect your data in four ways.


  1. You can make any segment invisible from your peers (e.g. high-level donors,) such that you can use them internally, but no one else can request them from you.

  2. When you make a segment visible, your peer organizations cannot mail those patrons without your approval each time.

  3. When you do give permission, your patrons’ info is sent directly to a third party mail house, so your peer organization never sees the data.

  4. You can create “seed names” to be inserted into any trade data you release, so that you get a copy of the mailing for which you approved the use of your data.

TRG Community Networks:
Service Area Partner Organization Network Program Name
Arizona Operated directly by TRG Arts; sign up now TRG Community Network: Arizona
Atlanta   Operated directly by TRG Arts; sign up now TRG Community Network: Atlanta
Boston Arts Boston Boston Audience Initiative
Chicago, IL Operated directly by TRG Arts; sign up now TRG Community Network: Chicago
Cleveland, OH Operated directly by TRG Arts; sign up now TRG Community Network: Cleveland
Columbus, OH Operated directly by TRG Arts; sign up now TRG Community Network: Columbus
Dallas and Fort Worth, TX Operated directly by TRG Arts; sign up now North Texas Cultural Co-op
Colorado & Cheyenne, WY Scientific & Cultural Collaborative SCC Joint Database
Central Florida Operated directly by TRG Arts; sign up now TRG Community Network: Central Florida
Delaware Operated directly by TRG Arts; sign up now TRG Community Network: Delaware
Houston, TX Operated directly by TRG Arts; sign up now TRG Community Network: Houston
Los Angeles, CA Operated directly by TRG Arts; sign up now TRG Community Network: Los Angeles
Milwaukee  Operated directly by TRG Arts; sign up now TRG Community Network: Milwaukee
New Jersey ArtPride New Jersey Audience Insights Manager
New York City Theatre Development Fund Audience 360
Philadelphia, PA Operated directly by TRG Arts; sign up now TRG Community Network: Philadelphia
Oregon Operated directly by TRG Arts; sign up now TRG Community Network: Oregon
Raleigh, NC Operated directly by TRG Arts; sign up now TRG Community Network: Raleigh
San Diego, CA Operated directly by TRG Arts; sign up now TRG Community Network: San Diego
San Francisco, CA Theatre Bay Area The Audience Database
Seattle, WA ArtsFund Cultural Resource Collective
St. Louis, MO Operated directly by TRG Arts; sign up now TRG Community Network: St. Louis
Washington, DC Operated directly by TRG Arts; sign up now TRG Community Network: Washington, DC