Unlock the Hidden Revenue in Your Pricing Strategy
Our free 30-minute Pricing Surgeries will help you uncover opportunities in your current approach and provide practical next steps to make pricing a leadership strategy.
Why Pricing Can Feel So Complex Right Now
When Emotion Sets the Price
It’s natural to worry about backlash when raising or lowering prices. But fear-led choices impact both revenue and access.
The Illusion of a Sellout
Full houses feel good; but if per-seat yield stays flat, even your busiest nights may be underperforming financially.
Philanthropy as a Safety Net
When prices lag behind costs, organizations lean harder on donors to cover shortfalls; a fragile and unsustainable cycle.
The Low-Price Paradox
Available tickets in your lowest price bands signal that the barrier isn’t cost, but rather a lack of demand or a weak perception of value.
We'll dig into these challenges together, and uncover practical strategies to move from reactive to resilient.
Your 30-Minute Pricing Surgery
In this free session, TRG experts will help you connect the dots between your pricing approach and the revenue opportunities you may be overlooking.
You’ll walk away with:
- A sharper picture of where your pricing strategy is working, and where it isn’t.
- Insight into gaps that could be costing you real revenue.
- Tailored, practical steps to turn pricing from reactive to strategic.
How to prepare:
We know you're a busy arts professional, so to make the most of your 30 minutes, please come prepared to discuss:
- Two upcoming events (one higher demand, one lower or mixed demand).
- Your success metrics (financial targets, units sold, audience goals).
- Your pricing and promotion strategy (price points, available inventory, discounts, campaign approach).
This information helps us provide specific, actionable insights that fit your organization's reality.
FAQ's
Who should attend the Pricing Surgery?
We recommend senior leaders and decision-makers in marketing, box office, or executive roles who influence pricing strategy.
What do I need to prepare?
Please come ready to discuss two upcoming events (one higher demand, one lower or mixed), your goals for each, and your pricing/promotion approach.
Is there a cost for the session?
No. The Pricing Surgery is completely free.
What will I walk away with?
You’ll leave with clear insights into where your pricing strategy is working, where gaps exist, and tailored next steps to help move pricing from reactive to strategic.
Why only 30 minutes?
We know your time is valuable. Thirty minutes is enough to surface key insights and practical recommendations without adding pressure to your schedule.
Of course, there’s always more to uncover. If further follow-up would be valuable, we’ll work with you to decide what the right next step looks like.
