Build Your Organization’s Future Capacity for Resilience

TRG’s Capacity Building engagement will reshape your organization to be prepared for the 21st century.

Strengthen Organizational Capacity
Grow Consumer-Centered Revenue
Leverage Industry Expertise

Change Happens. What matters is how you manage the change when it does.

Maintaining the status quo is an all too common response when faced with challenging circumstances. Many organizations that find themselves at this intersection often see teams feeling directionless and even overlooking revenue-generating opportunities - a position no organization wants to be in.

Removing these barriers is when sustainabiltiy begins,
and your team builds lasting relationships. 

Strengthen Organizational Capacity

Your organization's potential to fulfill its mission relies on your team's ability to make measurable improvements to meet goals. Central to strengthening organizational capacity is prioritizing an approach to strategic planning, team structure, and team skillset that is adaptive and forward-thinking.

Grow Consumer-Centered Revenue

Growing your consumer-centered revenue - admissions, donations, and subscriptions (or memberships) - builds a resilient business model. Focusing on the entire arc of consumer revenue strengthens relationships and sets the organization up for success with evolving 21st-century demographics.

Leverage Industry Expertise

Your organization will benefit from having an industry expert be an extension of your team. A TRG consultant has access to our library of best practices to help you pursue revenue-generating opportunities by implementing tailored consumer-centered revenue, demand management, and pricing strategies.

Our Clients

For more than 25 years, we’ve been industry leaders helping hundreds of arts and cultural organizations build resiliency and get results.

camilla-holland

“Before TRG began working with us, we were facing a rapidly changing environment with no tools to address the challenges. Their counsel has taught us how to understand today's situation and plan for the future. We are empowered to be proactive, not reactive, about our patron base.”

Camilla Holland
Executive Director
Royal Manitoba Theatre Centre

dan-bates

“The fact that TRG talked to me – the Chief Executive – about ticketing and marketing, not just my colleagues in those departments, was fantastic. TRG's counsel helped me empower my team and take responsibility in an informed way. I knew this would be transformational for the organization.” 

Dan Bates
Chief Executive
Sheffield Theatres

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Capacity Building is the
comprehensive approach for
developing a thriving 21st
century organization.

Here’s an overview of how we will reshape your organization for the 21st century. 
Pricing From $58,025 (one-off engagement fee) and $25,575 (quarterly retainer)

Pricing and Demand Management

Provides strategies for maximizing revenue potential and future success based on a historical review of programming, admission / performance time, and seat location use.

Patron Loyalty Planning

Provides a customized strategy designed to build a more substantial base of loyalists and reduce attrition of consumers still getting to know your organization.

One-on-One Counsel

Provides in-depth counsel to infuse new ideas, keep teams accountable for implementation, and teach industry best practices to pursue revenue-generating opportunities.

Consumer-Centered Planning

Provides campaign planning focused on consumer-centered revenue to maximize results in admissions, donations, and subscriptions (or memberships).

Peer Group Learning

Provides access to core professional development summits for your team based on topics like pricing and season planning, subscription, single tickets, and fundraising.

Baseline Assesment

Provides a three-pronged assessment to uncover potential growth and optimization areas for consumer-centered revenue, loyalty growth, and ticketing inventory.

Patron Loyalty Index

Provides a patron-centric view of your consumers to determine levels of loyalty and actionable patron profile types crucial for Patron Loyalty Planning.

Key Metrics Analysis

Provides a starting point for building loyalty and mitigating attrition alongside an understanding of loyalty health based on five years of CRM data.

Programatic Analysis

Provides context of the impact historical programming has on your patron loyalty trends. It’s insightful for business planning and programming for the future.

Strategic Operational Analysis

Provides a comprehensive review to bolster organizational culture and capability by focusing on strategic planning, team structure and skillset, and consumer feedback.

Shaping the future of your organization begins here.

Schedule a Call
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Schedule a Call

Our free strategy sessions are no-pressure conversations designed to uncover the challenges you are facing and provide industry-leading insight.

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Have a Strategy Session

During our time together, we will discuss the goals that you have alongside what types of engagement makes the most sense.

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Start Reshaping Your Organization

Once you and your team have settled on an engagement, we will begin formulating the next steps and timeline to reshape your organization for a thriving 21st century.