Deeper Dive Webinars

The Magic Consumer Relationship Formula Helping Leaders

The industry has deployed loyalty programs, subscriptions, and memberships for years. Yet we often hear skepticism about whether or not these strategies still work today, especially with younger audiences.

Today, one size doesn't fit. And all too often, leaders focus on the strategy and not the necessary outcome: growing relationships with their audience. Leaders who succeed in growing relationships are obsessed with understanding recency - frequency - monetary - growth.

• Recency: How recently have your supporters/customers purchased and engaged?
• Frequency: Do they donate/buy often?
• Monetary: How much does a supporter/customer usually spend?
• Growth: do your supporters/customers maintain their participation and investment over time? Does it grow? Decline?

Leaders who prioritize retaining and growing consumer relationships will:

1. More easily create a customer-centric strategy and set of priorities.
2. Make smarter decisions with limited staff and expense investments.
3. Grow customer revenues faster and more effectively for the immediate and the long term.

Led by Jill Robinson, this Deeper Dive will frame up how the industry got here and what changes are required as we enter the 2022-23 season and calendar year. Through the lens of recency - frequency - monetary - growth, this webinar will:

• Narrow the time for revenue recovery in an organization by:
• Identifying unproductive frameworks for revenue recovery
• Providing new solutions/pathways for the leader to consider
• Outlining next tactical steps
• Create action-oriented frameworks with peer groups.
• Engage chief executives in collegial dialogue.

The Magic Formula Deeper Dive is for any chief executive of an arts and cultural organization.

How to Lead Your Team for Faster Revenue Recovery Today

We hear this all the time, "Can't I just get someone to...?".

Leaders need people to make things happen, and because talent is scarce, skill sets required for revenue recovery now come second. Without proper training and a workplace culture shift to motivate and accurately measure performance, leaders will lose the people they coaxed to return or bring into the sector.

Leaders who enable their teams see faster revenue recovery because:

1. The staff has focused expectations with necessary resources.
2. Workplace cultures are aligned with required outcomes.
3. Trust enables EVERYTHING to move faster and more effectively.

Led by Jill Robinson, People-centric Leadership will discuss team members' impact on income and identify the six people-reengineering steps leaders must take to enable faster revenue recovery.

Deeper Dive attendees will:

1. Outline their current team and talent realities.
2. Create a framework for action with peer groups.
3. Engage with other chief executives in collegial dialogue.

This Deeper Dive is for any chief executive of an arts and cultural organization.