This session will focus on tactics you can implement immediately to increase early sales, boost frequency, and maximize revenue through smart planning and coordinated execution.

Discover how you can revitalize your subscription and membership programs using data-driven tactics that actually drive growth, loyalty, and long-term revenue.

In an economic climate where every seat and every dollar matters, smart pricing is mission-critical. This session focuses on how to plan your next season with pricing that keeps pace with inflation, aligns with demand, and grows both loyalty and yield.

At APAP|NYC, Seth Godin shares insights from his new book 'This is Strategy', offering a transformative framework for strategic thinking in arts & cultural leadership.

Do you know if your marketing activities are truly fueling your core revenue and strategic goals?

Learn how as a sector we can steward our advocates and build resilient loyalty in our communities.

Learn proven tactics to keep those first-time ticket buyers coming back.

Strategies to Combat Customer Churn

Our latest research at TRG Arts reveals that first-timers might take as long as 18 to 24 months to return.

Jill Robinson explores ways the arts and cultural industry should utilize generative AI (GenAI) in everyday tasks to free up time and automate work.

Brad Carlin, Senior Consultant, shares a data-driven approach to collect and respond to customer feedback using the Net Promoter System.

Learn strategies, tools, and tactics to utilize for the new relationship-building needs of today.

Hone your re-engagement strategies with data and examples from the field.

Explore why dynamic pricing and demand management is key to building lasting customer relationships, accessing new audiences, and maximizing revenue