Your one-stop-shop for arts and cultural consumer behavior insights to
organization's marketing and fundraising campaigns.
Data Center anonymizes previous ticketing/fundraising patron data from your organization and compares it to your peers when part of a TRG Community Network. This allows you better understand your current patrons and increase the likelihood that your existing consumers will return.
Grow your comsumer base by joining a TRG Community Network. You’ll be able to discover and target new prospects most likely to respond to your campaigns through our permission-based list trading tool. Also leverage digital ad campaigns by utilizing our partnership with Mogo Arts.
Every dollar that you spend on a campaign should be working for you. Combine consumer data from multiple sources and then segment your lists based on specific consumer behaviors to create targeted mail, email, and phone campaigns. Ensure your lists are up-to-date by using our routine National Change of Address updates.
When multiple US-based organizations in one community purchase the Data Center software service, they have formed a TRG Community Network. They're able to trade mailing lists with one another and run analytics about their data without needing to be on the same ticketing or donor management platform. Whether you’ve got three organizations participating or 300, you’ll form a robust dataset that you can use for prospecting and research.Schedule a Free Demo
Data Center is the most powerful, efficient list-trading platform on the market. When the organizations in your community combine their data together, you create a “catalogue” of segments that you can browse and request in a secure, permission-based environment.
Check out the map and table below to see if there’s already a TRG Community Network in your area. Participation may require joining via your local arts service organization in some regions. If you don’t see your local region on the list, contact us to talk about how we might gather leaders from key organizations in your area to explore starting a program there.
Start one! All it takes is at least three organizations in the same community to agree to participate. Once you have a commitment from enough organizations, get in touch with us, and we will walk you through the rest of the process.
TRG knows that data privacy and security are vital to list-trading, so we protect your data in four ways.
Data Center's behavior insights and Community Networks are currently only available for arts and cultural organizations based in the United States.
When you schedule your free demo, one of our team members will be assigned to walk you through an overview of Data Center and answer any of your questions.
Once your questions have been answered, we will walk you through the next steps of signing up for Data Center and the process of importing your data set.
You’re set! You’ll now be able to plan your next marketing or fundraising campaign by leveraging your data.