Strengthen Your Earned Income Potential with Revenue Accelerator
Grow your marketing and sales teams ability to deepen consumer relationships and build long-term growth.
Many organisations face barriers when trying to increase their earned income.
Low Audience Retention
High Cost-of-Sale
Inventory Mismanagement
Removing these barriers is when sustainability begins,
and your team builds lasting relationships.
Enhance Consumer Relationships
Find new consumers and deepen relationships with existing consumers by implementing industry best practices in marketing.
Optimise Marketing ROI
Each marketing investment needs to work to further your mission. Optimising your marketing return-on-investment is essential in short-term planning and long-term sustainability.
Maximise Revenue Growth
Thriving organisations leverage their most important asset - their admissions inventory. In doing so, revenue growth is maximised in relation to what their audience is willing to pay for that admission.
Our Clients
For more than 25 years, we’ve been industry leaders helping hundreds of arts and cultural organisations build resiliency and get results.
“While we have a solid foundation and team in place, TRG Arts provided and outsiders view to help us think about new ways to engage patrons, resulting in an increase in season ticket packages and patron loyalty.”
Dione Kennedy
President & CEO,
Performing Arts Fort Worth
“TRG understood the range of stakeholders that we needed to address in gaining buy-in and making the case to do this work. As a leader, they helped me define and set the strategy and maintain the delivery momentum. TRG was there to guide us at every step, so this approach was embedded across the organisation.”
Kate Denby
Executive Director
Northern Stage
Revenue Accelerator is equal parts:
- Consumer Relationships
- Financial Stability
- People-Centric Teams
your earned income potential.
Here’s an overview of how we will get you there.
Revenue Accelerator vs. Capacity Building
Pricing and Demand Management
Provides strategies for maximising revenue potential and future success based on a historical review of programming, admission / performance time, and seat location use.
Patron Loyalty Planning
Provides a customised strategy designed to build a more substantial base of loyalists and reduce attrition of consumers still getting to know your organisation.
One-on-One Counsel
Provides in-depth counsel to infuse new ideas, keep teams accountable for implementation, and teach industry best practices to pursue revenue-generating opportunities.
Consumer-Centered Planning
Provides campaign planning focused on consumer-centered revenue to maximise results in admissions, donations, and subscriptions (or memberships).
Peer Group Learning
Provides access to core professional development summits for your team based on topics like pricing and season planning, subscription, single tickets, and fundraising.
Baseline Assesment
Provides a three-pronged assessment to uncover potential growth and optimisation areas for consumer-centered revenue, loyalty growth, and ticketing inventory.
Patron Loyalty Index
Provides a patron-centric view of your consumers to determine levels of loyalty and actionable patron profile types crucial for Patron Loyalty Planning.
Included with Capacity Building
Key Metrics Analysis
Provides a patron-centric view of your consumers to determine levels of loyalty and actionable patron profile types crucial for Patron Loyalty Planning.
Included with Capacity Building
Programatic Analysis
Provides context of the impact historical programming has on your patron loyalty trends. It’s insightful for business planning and programming for the future.
Included with Capacity Building
Strategic Operational Analysis
Provides a comprehensive review to bolster organisational culture and capability by focusing on strategic planning, team structure and skillset, and consumer feedback.
Included with Capacity Building
Here's how to optimise your earned income potential.
Revenue Accelerator
From £31,350 + VAT (one-off engagement fee) and £14,025 + VAT (quarterly retainer)
Revenue Accelerator begins with an analysis of your marketing and sales practices to uncover your future revenue potential. Together we will build on this analysis to craft a customised road map from pricing and scaling decisions to campaign planning for single tickets and subscription (or membership). One-on-one, we teach best practices using innovative tools and techniques, all with a customised approach to your organisation's business model.
Shaping the future of your organisation begins here.
Schedule a Call
Our free strategy sessions are no-pressure conversations designed to uncover the challenges you are facing and provide industry-leading insight.
Have a Strategy Session
During our time together, we will discuss the goals that you have alongside what types of engagement makes the most sense.
Start Reshaping Your Organisation
Once you and your team have settled on an engagement, we will begin formulating the next steps and timeline to reshape your organisation for a thriving 21st century.