Arts & Culture Benchmark

Arts & Culture Benchmark

Real-time intelligence on the impact of our changing world. Understand how your ticketing data compares to an industry leading benchmark of over 400 organizations across North America, the UK, and Ireland.

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TRG Arts
In Partnership
National Endowment for the Arts
SMU DataArts
This project is supported in part by the National Endowment for the Arts through our partnership with SMU DataArts.
Latest Insights: Arts & Culture Benchmark Orchestra Update July 2024 Read the Insights Report
“It’s all completely engrossing… what an amazing job TRG and Purple Seven have done translating all our data into something so useful and easy to understand.” Teresa Bendoris Head of Marketing and Sales at Eden Court Highlands Join the Free Benchmark
Understanding your Data

Clear dashboards to gain perspective on your data

Benchmarking with Peers for Re-assurance

Is my ‘record-low’ still ‘best-in-class’?

Robust Aggregate Data for Policy Makers

Large sample of what’s actually happening now – not a survey

National Learning

Who is bucking the trend? How are they doing it?

Quick Facts

Context to support development campaigns

International Understanding

What policies and practices are aiding recovery most swiftly?

How does it work?

An automated data feed (called a DDX) between your organization's box office and Purple Seven’s secure servers provides a daily update on ticket sales, refunds and donations which is anonymized and aggregated for the national benchmark. We’ll provide instructions and guidance to set this up smoothly and quickly with you.

Join the Free Benchmark
Here are the simple steps to setting up your data feed. If you need any support, our teams in the UK and the US are ready to help.

Join the Arts & Culture Benchmark Start by completing the two-part form to join the Arts & Culture Benchmark. We will then set you up with an account to receive your data.


Link Up Your Ticketing System Once your account is set up, you will receive an email with simple steps to link your ticketing system to our secure servers. You'll also receive login credentials to access your insights and Dashboards.


Start Getting Real-time IntelligenceOnce your first data upload is successful, we will pick up historical data to provide you with robust and comparable insights. Your data is anonymized and added to the Arts & Culture Benchmark database.

    • ENTA
    • PatronManager
    • Patronbase
    • Seat Advisor
    • Spektrix
    • SRO4
    • Tessitura
    • TheatreManager
    • Ticketsolve

    If your ticketing system is not listed, please do still register your interest as we continue to develop integrations with other systems when there is sufficient interest.

  • To support the sector at this critical time, TRG Arts and Purple Seven intend to make this free service available for the duration of the disruption to the arts and cultural industry. Our systems and processes are fully compliant with all international regulations (including GDPR). We do not use your customer data for anything other than the benchmark, unless you ask us to. Your sales figures and customer data will not be identifiable. For the purposes of the benchmark, all data is anonymized and aggregated.

  • To add additional users to your dashboard, email Full Name, Job Title, and Email to

  • Login credentials were sent to your staff who registered for the project. Check with them to see if they received an email from with the details.

  • TRG Arts and Purple Seven have partnered to provide real-time intelligence and advice to the arts and cultural sector on the economic impact of our changing world and how best to respond to it. This partnership brings together Purple Seven’s experience of live sales feeds from hundreds of arts venues and TRG Arts’ consulting and data analysis expertise in achieving unsurpassed results for the arts and cultural sector. This project is supported in part by the National Endowment for the Arts through our partnership with SMU DataArts

  • About Statista keyboard_arrow_right

    The Data powerhouse was founded in Germany in 2007 and has about 900 employees at twelve office locations on four continents. Statista is a leading data and business intelligence portal which conducts international market and consumer studies as well as surveys. The business model "data as a service" is unique with no direct competitors in the market. Read more about our partnership with Statista here.