How does it work?
An automated data feed (called a DDX) between your organization’s box office and Purple Seven’s secure servers provides a daily update on ticket sales, refunds and donations which is anonymized and aggregated for the national benchmark. We’ll provide instructions and guidance to set this up smoothly and quickly with you.
Which other organizations are in the benchmark and are using the Dashboard?
Over 400 arts and cultural organizations including arts centers, theatres, orchestras, opera, dance, museums and visual arts, are using the Dashboard and comparing their data to benchmarks of peer organisations. The Dashboard is entirely anonymous and your sales figures and customer data will not be identifiable. All data is anonymized and aggregated.
Which ticketing systems do you support?
- Seat Advisor
If you ticketing system is not listed, please do still register your interest as we continue to develop integrations with other systems when there is sufficient interest.
Are there any data sharing and GDPR implications?
To support the sector at this critical time, TRG Arts and Purple Seven intend to make this free service available for the duration of the disruption to the arts and cultural industry. Our systems and processes are fully compliant with all international regulations (including GDPR). We do not use your customer data for anything other than the benchmark, unless you ask us to. Your sales figures and customer data will not be identifiable. For the purposes of the benchmark, all data is anonymized and aggregated.
How can I add other colleagues to be able to access the Dashboard?
To add additional users to your dashboard, email Full Name, Job Title, and Email to email@example.com
How do I get my login details?
Login credentials were sent to your staff who registered for the project. Check with them to see if they received an email from firstname.lastname@example.org with the details.
About TRG Arts and Purple Seven
TRG Arts and Purple Seven have partnered to provide real-time intelligence and advice to the arts and cultural sector on the economic impact of our changing world and how best to respond to it. This partnership brings together Purple Seven’s experience of live sales feeds from hundreds of arts venues and TRG Arts’ consulting and data analysis expertise in achieving unsurpassed results for the arts and cultural sector. This project is supported in part by the National Endowment for the Arts through our partnership with SMU DataArts.