Strengthen Your Earned Income Potential
Equip your marketing and sales teams to deepen audience relationships and drive sustainable, long-term growth.
For many organizations, growing earned income is an uphill climb marked by structural and strategic challenges.
Low Audience Retention
High Cost-of-Sale
Inventory Mismanagement
Removing these barriers is when sustainability begins,
and your team builds lasting relationships.
Enhance Customer Relationships
Find new customers and build loyalty with the ones you already have by applying proven, sector-specific marketing and engagement practices.
Optimize Marketing ROI
Each marketing investment needs to work to further your mission. Optimizing your marketing return-on-investment is essential in short-term planning and long-term sustainability.
Maximize Revenue Growth
Your admissions inventory is your most valuable asset. We help you manage pricing, capacity, and demand so you can grow revenue while serving your mission.
Our Clients
For more than 30 years, we’ve been industry leaders helping hundreds of arts and cultural organizations build resiliency and get results.
“While we have a solid foundation and team in place, TRG Arts provided and outsiders view to help us think about new ways to engage patrons, resulting in an increase in season ticket packages and patron loyalty.”
Dione Kennedy
President & CEO,
Performing Arts Fort Worth
“TRG understood the range of stakeholders that we needed to address in gaining buy-in and making the case to do this work. As a leader, they helped me define and set the strategy and maintain the delivery momentum. TRG was there to guide us at every step, so this approach was embedded across the organization.”
Kate Denby
Executive Director
Northern Stage
Progressive Consulting blends three essential ingredients:
- Consumer Relationships
- Financial Stability
- People-Centric Teams
What You Can Expect from a Progressive Engagement
It begins with a data-driven assessment and builds into a tailored roadmap, paired with hands-on counsel to strengthen revenue, retention, and team confidence.
Progressive vs. Comprehensive Consulting
Pricing and Demand Management
Provides strategies for maximizing revenue potential and future success based on a historical review of programming, admission / performance time, and seat location use.
Patron Loyalty Planning
Provides a customized strategy designed to build a more substantial base of loyalists and reduce attrition of consumers still getting to know your organization.
One-on-One Counsel
Provides in-depth counsel to infuse new ideas, keep teams accountable for implementation, and teach industry best practices to pursue revenue-generating opportunities.
Consumer-Centered Planning
Provides campaign planning focused on consumer-centered revenue to maximize results in admissions, donations, and subscriptions (or memberships).
Peer Group Learning
Provides access to core professional development summits for your team based on topics like pricing and season planning, subscription, single tickets, and fundraising.
Baseline Assesment
Provides a three-pronged assessment to uncover potential growth and optimization areas for consumer-centered revenue, loyalty growth, and ticketing inventory.
Patron Loyalty Index
Provides a patron-centric view of your consumers to determine levels of loyalty and actionable patron profile types crucial for Patron Loyalty Planning.
Included with Comprehensive Consulting
Key Metrics Analysis
Provides a starting point for building loyalty and mitigating attrition alongside an understanding of loyalty health based on five years of CRM data
Included with Comprehensive Consulting
Programatic Analysis
Provides context of the impact historical programming has on your patron loyalty trends. It’s insightful for business planning and programming for the future.
Included with Comprehensive Consulting
Strategic Operational Analysis
Provides a comprehensive review to bolster organizational culture and capability by focusing on strategic planning, team structure and skillset, and consumer feedback.
Included with Comprehensive Consulting
Here's how to optimize your earned income potential.
Progressive Consulting
From $41,525 (one-off engagement fee) and $18,975 (quarterly retainer)
Our work begins with an analysis of your marketing and sales practices to uncover your future revenue potential. Together we will build on this analysis to craft a customized road map from pricing and scaling decisions to campaign planning for single tickets and subscription (or membership). One-on-one, we teach best practices using innovative tools and techniques, all with a customized approach to your organization's business model.
Shaping the future of your organization begins here.
Schedule a Call
Our free strategy sessions are thoughtful, no-pressure conversations designed to surface the opportunities and challenges that matter most to you.
Have a Strategy Session
During our time together, we will discuss the goals that you have alongside what types of engagement makes the most sense.
Start Reshaping Your Organization
Once you and your team have settled on an engagement, we will begin formulating the next steps and timeline to reshape your organization for a thriving 21st century.