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Your Summer 2022 To-Do List:
- Order ticket stock
- Finalize season art
- Reactivate Data Center!
Now that the industry seems to be stabilizing after the most volatile two years possible, we want to remind you that we’re here for you, and so is Data Center! If you’re a former Data Center user, then you already know some of the benefits we can offer your organization. Whether you are part of one of our 26 Community Networks nationwide, or otherwise, Data Center can help you strategically focus communications with patrons who have visited your organization, and welcome new ones who are ready to join you!
If not now, when?!
Professionals in the arts and culture industry who run school-year style seasons have a habit of making the same annual promise: “I’ll tackle that project over the Summer!” Then what happens? Staff take much deserved vacation time, and emergencies always find a way of coming up and disrupting the flow of work. Instead, INVEST IN THE FUTURE NOW, and reactivate your Data Center account. You’ll be able to start planning those campaigns geared toward your fall subscription, single ticket, and annual fund goals, and you will thank yourself later!
Everybody is doing it!
A wide variety of organizations that paused during COVID-19 are back in Data Center and are trading patron lists that YOU can use. In fact, in our largest community networks, 65-95% of organizations are already back! Who is more likely to attend your upcoming production or event than a patron who just attended something at a nearby organization in your community? If you’re part of a community network with trading ability, there are scores of patrons just waiting for you to invite them to your next gathering.
Now, let’s say you’re a former Data Center user, and are wondering what’s new that can help you reach your goals? Our industry has learned and will continue to learn so much about who our audiences have been, and sincerely consider who else needs to be able to engage in the future through arts and culture.
Understand the Past and Work Towards the Future.
The data and analytics that can be gleaned through Data Center can help you understand the past, and aide in working to building a more diverse future. With a Basic Data Center License, you can not only run the demographics on race, age, and household income for your organization; you can compare them to the wider community in which you reside and create some goal setting around making your audiences look more like your community.
Safe and secure data trading through Data Center increases your audience.
We like to use the restaurant analogy around this concept. Just because a new restaurant opens on a block doesn’t mean other nearby restaurants will see a decrease in business, quite the opposite. Patrons who are predisposed to attend one arts and culture event are so much more likely to come to yours! That’s why Data Center trading through our community networks is so popular and successful for organizations of all sizes.
The cliché is true: a rising tide DOES lift all ships!
Smaller budget organizations can benefit from trading lists with larger institutions, in order to grow general audiences, and larger oranizations can enjoy trading patron data with those up-and-coming companies who have harnessed more dedicated and sticky audiences. Many of whom are more diverse as well. Together, everybody succeeds!
We have your data!
If you’ve previously been a Data Center user, we have your pre-pandemic segments waiting for you to harness. Patrons are just sitting at home waiting for you to invite them back to enjoy your cultural offerings to the community. Inviting them back is as simple as pulling that existing segment into a campaign and sending it off to your mail house! For some organizations, we have thousands of historical segments – some dating back to the 1970’s and earlier, that are just waiting for you to use!
And don’t worry. Your data is clean and ready to use due to our National Change of Address (NCOA) process – included in your Data Center license. No need to pay expensive mail house fees for up-to-date addresses. We’ve got you covered!
Conclusion
All that being said, if you’ve yet to reactivate your Data Center account – we miss you! TRG Arts is running at full-speed, and already helping arts and culture organizations through North America, Europe and beyond reactivate their audiences, and work to bring in new ones.
If you’re new to your organization who has used Data Center in the past, reach out to us – we’d love to give you a demo and talk about some goals that you can achieve through usage. When you’re interested in discussing your options for rejoining, Schedule a free demo with one of our dedicated Client Success Managers around all things Data Center. We win when your team succeeds, so reach out, and let us help you make the most of your data!