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The Revenue Reset: Inflation-Busting Pricing Strategies for Your Next Season

In an economic climate where every seat and every dollar matters, smart pricing is mission-critical. Join TRG for a focused session on how to plan your next season with pricing that keeps pace with inflation, aligns with demand, and grows both loyalty and yield.

Before you finalize your next season, make sure your pricing and scale-of-house strategies are built for today’s realities. With rising costs, shifting buyer behavior, and pressure to deliver financial results, your admission inventory must do more than just fill seats—it must drive sustainable income. In this session, TRG’s Brad Carlin will walk you through proven approaches to align pricing and inventory with audience demand, so your revenue potential is maximized from the very first sale.

Will your pricing and scaling choices help your next season succeed—or hold it back before it begins?

This webinar is for you if:

• You’re unsure whether your current pricing strategy reflects audience behavior
• You’ve seen inconsistent sales or flat/declining revenue, even with strong programming
• Your house looks full—but the bottom line doesn’t reflect it
• You're preparing for a new season and want to make smarter decisions before going on sale

What you'll learn:

• The key principles behind demand-based pricing and inventory management to maximize yield, and keep ticket revenue at pace with inflation.
• What “perception of success” really means; and how to create it
• How to scale your pricing and seating plan to respond to real demand, not just legacy traditions or assumptions
• Tactics to implement now so you don’t leave money on the table late