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The Revenue Reset: Subscription Success Starts Now

Discover how fellow arts leaders are revitalizing their subscription and membership programs using data-driven tactics that actually drive growth, loyalty, and long-term revenue.

From streaming to subscription boxes, audiences are more familiar than ever with membership models. But ironically, the performing arts—the original pioneers of subscriptions—have lost sight of the full rewards of subscription.

Now is the moment to reimagine your messaging, segmentation, and timing—before your next season’s campaign launches. 

In this practical session, TRG’s consultants will share proven campaign strategies that drive loyalty, reduce churn, and grow subscription income—even in turbulent times. 

Are you ready to launch a subscription campaign that truly earns loyalty and income?

This webinar is for you if:

• Your subscription base is shrinking, or harder to convert.
• You're unsure how to balance fixed and flexible packages.
• Your campaign performance has stalled—or isn’t being tracked at all.
• You need to turn audience relationships into reliable revenue.

What you'll learn:

• TRG’s top campaign planning tactics for increasing subscription units and revenue.
• How to use segmentation and pacing data to drive campaign performance.
• Top tips for messaging, timing, and offers that convert.
• Practical examples from organizations who’ve reversed declines and grown loyalty.