Grow your revenue

 Grow Your Revenue Through Stronger Audience Relationships

30+ years helping arts and cultural organisations grow revenue, build loyal audiences and make smarter decisions with their data.

Let's talk about your goals See what our clients have achieved
 Chichester Festival TheatreTheatre Royal PlymouthTheatr ClwydBelgrade Theatre CoventryPitlochry Festival TheatreMinnesota OrchestraHouston BalletAlvin AileyRound House TheatreArkansas Symphony OrchestraNew York Theatre WorkshopCharleston Symphony Orchestra
 Chichester Festival TheatreTheatre Royal PlymouthTheatr ClwydBelgrade Theatre CoventryPitlochry Festival TheatreMinnesota OrchestraHouston BalletAlvin AileyRound House TheatreArkansas Symphony OrchestraNew York Theatre WorkshopCharleston Symphony Orchestra
 Chichester Festival TheatreTheatre Royal PlymouthTheatr ClwydBelgrade Theatre CoventryPitlochry Festival TheatreMinnesota OrchestraHouston BalletAlvin AileyRound House TheatreArkansas Symphony OrchestraNew York Theatre WorkshopCharleston Symphony Orchestra 

Results that change what’s possible.

See how arts and cultural organisations are turning audience insight into measurable results.

What's getting in your way?

Whether you’re responsible for the whole organization, audiences, subscribers, donors, or revenue, the barriers to stronger performance often start in the same places.
 

You’re reaching new audiences. Are you keeping them?

Acquisition is only the beginning. Build the retention, frequency and loyalty that turns first-time attenders into repeat audiences, subscribers, and donors.

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Strong sales don’t always mean strong revenue.

Understand where demand is strongest, align pricing and inventory around it, and turn more of the demand you already have into sustainable revenue.

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Your data tells you what happened. Can it tell you what to do next?

Turn audience behavior into decisions: understand what’s driving performance, where the opportunities are and what to do next.

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Are your targets grounded in how audiences actually behave?

Build achievable and data-led revenue targets around patron behavior and opportunity, not simply last year’s results plus a percentage.

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Your revenue problem might not be a revenue problem.

Revenue is the result you can see. What’s driving it is often somewhere else:

First-time audiences who don’t come back

Acquisition only creates value when more of those audiences return. 

Loyal audiences attending less often

Small changes in frequency can have a big impact on revenue. 

Pricing that hasn’t kept pace with demand

Strong demand doesn’t automatically translate into strong yield. 

Marketing investment that isn’t following opportunity

More spend isn’t always the answer; knowing where it can make a difference is. 

Audience behavior that has changed

Yesterday’s assumptions may no longer reflect how people actually buy.

Inventory that isn’t working hard enough

How and when seats are released can shape both demand and revenue. 

A subscription model that isn't building loyalty

Your offer should encourage deeper engagement, not simply cheaper transactions.

Targets that aren’t grounded in audience behavior

Last year plus a percentage isn’t a revenue strategy.

Dan Bates

"TRG's counsel helped me empower my team and take responsibility in an informed way. I knew this would be transformational for the organization."

Dan Bates, Chief Executive, Sheffield Theatres

"The work we did with TRG helped us transform our sales and marketing approach. Over a relatively short space of time we built more sustainable income streams for the future, without compromising accessibility or audience diversity."

Stephanie Sirr, Chief Executive, Nottingham Playhouse

camilla holland

"TRG's counsel has taught us how to understand today's situation and plan for the future. We are empowered to be proactive, not reactive, about our patron base."

Camilla Holland, Executive Director, Royal Manitoba Theatre Centre

"TRG was instrumental in helping us create a new scale-of-house and pricing structure, as well as a yearlong marketing and inventory management plan. TRG's direction and support positioned us to maximize our sales, with The Nutcracker exceeding expectations, earning over $800,000 more than the previous year."

Tricia Ekholm, Chief Marketing Officer, Atlanta Ballet

Courtney Schroeder

“With the help of TRG Arts, we became more strategic with our subscription campaigns. We focused on deepening patron engagement to increase revenues.”

Courtney Schroeder, Marketing Director, Two River Theater Company

 "TRG has coached us to push ourselves farther, orienting our team toward the metrics driving us to meet, and often exceed, our goals." 

Jennifer Weissman, Chief Marketing Officer, Boston Ballet

Dennis Whipple

“Our work with TRG has revolutionized GREAT Theatre's revenue growth, allowing us to produce amazing art while transforming the lives of thousands of young people and families in our community.”

Dennis Whipple, Executive Director, GREAT Theatre

"That relationship with TRG has really allowed us to lean into an unbiased and unvarnished opinion of how we might live in this moment... It's more than a consulting relationship. It really is a relationship that we know we can rely on and make smart choices as we move forward."

Jeff Loeb, President, Broadway in Hollywood and the Hollywood Pantages Theatre

Teresa Bendoris

"What an amazing job TRG has done translating all our data into something so useful and easy to understand."

Teresa Bendoris, Head of Marketing and Sales, Eden Court Highlands

What could be different a year from now?

More loyal audiences. Stronger revenue. Better-informed decisions. Start with the outcomes that matter, then understand what needs to change to get you there.

Talk to us about your goals
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Take action on the questions that matter.

Free resources designed to help you explore the issues that matter, learn from what’s working elsewhere, and decide what to do next.

30+

YEARS OF
EXPERTISE

800+

CLIENTS SERVED
GLOBALLY

400+

ORGANIZATIONS
BENCHMARKED

We've been in your shoes. Now we're in your corner.

Your challenges aren't one-size-fits-all. Your support shouldn't be either.
Get thoughtful guidance from people who understand arts and culture and genuinely care about your success.

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You don't need to have all the answers before we talk.

Maybe you're struggling to bring first-time audiences back. Maybe your revenue targets feel harder to reach every year. Or maybe you know there's an opportunity in your data, but you're not sure where to start.

Whatever's on your mind, let's talk it through.

Let's talk about your challenges Explore our free resources