Data-driven decisions made easy

 Insights empowers revenue-generating teams with real-time analytics to track sales trends, optimize pricing, and grow revenue across tickets, subscriptions, and donations.

Plan with Precision
Boost Revenue
Take Action Confidently

Your Data Holds the Answers — But Unlocking It Is Hard

Arts organizations face limited time, complex data systems, and pressure to meet revenue goals. Without clear, actionable insights decisions are often made based on instinct rather than data, leading to missed revenue and engagement opportunities and ineffective marketing spend. 

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Struggling to understand audience and donor behavior? 

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Unsure how to price tickets or optimize event performance? 

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Wasting time juggling reports across disconnected systems? 

Step Into A New Era Of Data Confidence

Insights, TRG's advanced analytics suite, is built to solve these challenges, giving you the clarity and confidence you need to transform your data into revenue and drive sustainable growth.

With specialized tools for analyzing ticket sales, donations, subscriptions, and projections, users can track performance, monitor trends, and optimize revenue strategies with greater precision. Whether analyzing donor behavior, evaluating event success, or forecasting future income, Insights provides actionable intelligence to drive smarter growth.

Measure Success & Optimize Event Performance

Measure Success & Optimize Event Performance

 Understanding what drives ticket sales and engagement is essential for maximizing revenue. Insights provides real-time dashboards and event comparison tools to track performance across multiple metrics to uncover trends, and refine marketing and programming strategies for greater impact. Plus, post-event reporting ensures every performance informs smarter future decisions. 

Boost Sales & Audience Insights

 Maximizing ticket revenue requires deep understanding of buyer behavior. The Single Ticket Tracker provides insights into single-ticket sales, buyer segments, and monitor pricing trends and revenue impact to help you optimize pricing, forecast demand, and engage audiences more effectively, ensuring stronger sales and long-term retention.

Boost Sales & Audience Insights
Strengthen Loyalty & Retention

Strengthen Loyalty & Retention

Sustaining subscriber growth requires data-driven decisions. The Subscription Tracker analyzes purchasing patterns, renewal trends, and upgrade opportunities, helping you understand the health of your programs, refine offerings, improve retention, and build long-term audience relationships.

Grow Fundraising & Donor Engagement

Targeted fundraising starts with the right insights. The Donation Tracker segments donors, tracks giving trends, and forecasts contributions, enabling you to personalize stewardship efforts, increase donor retention, and drive recurring support.

Grow Fundraising & Donor Engagement
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Your Path to Smarter Insights

Schedule a Free Demo
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Schedule a Demo

We’ll discuss the challenges you're currently facing and walk you through the platform to show how TRG Insights can help your organization. 

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Get Instant Insights

Connect your data and start leveraging powerful analytics tools immediately. 

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Take Action & Grow Revenue

Use real-time insights to drive smarter marketing, pricing, and fundraising decisions that boost revenue and engagement. 


FAQs 

Does Insights integrate with my Ticketing System?

Currently, Insights integrates directly with the following ticketing platforms: AudienceView Unlimited, Eventbrite, Patron Manager, Spektrix, TicketSolve and Tessitura 

We’re actively working to expand compatibility and integrate with additional ticketing systems in the future. If your system isn’t listed yet, please register your interest—our team will keep you updated as new integrations become available. 

How quickly can I start using Insights once I sign up?

Good news! Many clients can access Insights within just a few hours of signing up. The timeline primarily depends on whether you already have a Daily Data Extractor (DDX) set up. 

If you already have a DDX: We can typically enable your tools within hours of completing your signup. 

If you need to set up a DDX: Setup times vary based on your system: 

  • For SQL-based systems: You'll need to install and configure the DDX locally 
  • For web/API-based systems: You'll need to enable specific permissions in your ticketing/CRM system 

While some clients complete this setup in as little as a day, others may take longer depending on your team's availability and technical priorities. Our support team will guide you through every step of the process to help you get up and running as quickly as possible. 

Tip: Setting aside time for your ticketing / CRM system manager to complete the initial configuration can significantly accelerate your access to Insights. 

Is Insights easy to use if I’m not a data expert?

Yes, absolutely! Insights was specifically built with arts professionals in mind, not just data specialists. We know you're busy, so we've designed easy-to-navigate dashboards, clear visual reports, and intuitive tools that translate complex data into actionable steps with no data expertise required 

How does Insights help me grow my audience and revenue?

Insights helps you clearly understand who your audience is, what they're responding to, and how to engage them more effectively. With powerful audience insight, sales analysis and detailed donor behavior tracking, you can tailor your strategies precisely to your audience’s preferences and purchasing patterns.  

This targeted approach leads to stronger audience relationships, improved retention, and ultimately, increased ticket sales and donations, making your growth goals achievable and sustainable. 

Is Insights available in my region?

Insights is currently only available for arts and cultural organizations based in North America.   

UK organisations – while Insights isn’t yet available, UK organisations can access Purple Seven tools to help you collect, analyse, and visualise key metrics, supporting your team take informed action to grow revenue. 


What data do I need to have in place to get started with Insights?

To fully benefit from Insights immediately, we recommend having approximately four seasons of historical ticketing and donation data. Specifically, to use each tool effectively, you’ll ideally have: 

  • Events Analysis: No specific historical data required; you can begin using this immediately. 
  • Single Ticket Tracker: At least two years of historical event data to accurately generate demand curves. 
  • Subscription Tracker: Three complete seasons of subscription sales data, plus your current subscription season. 
  • Donations Tracker: Three complete campaign years, plus the current year's donation campaign data. 

If you’ve recently transitioned between systems and didn’t migrate historical data, Insights can still be valuable. You'll gain immediate access to event-level analysis, and as your data accumulates over time other features will become fully effective. Many clients in this situation start with a lower-tier license and upgrade later once they've accumulated the necessary historical data. 

How secure is my data in Insights?

Your data is in safe hands! 

We encrypt your data before transferring it from your system to our servers, which are hosted in ISO-certified data centers. Our security approach ensures your data is protected at every stage: 

  • Safe during transfer: All data is encrypted while moving between systems 
  • Safe while stored: UK-based secure data centers with strict physical access controls 
  • Safe from unauthorized access: Individual user accounts with automatic security measures 

We maintain comprehensive logs of all system activity and our team follows industry best practices for data security. For added protection, please use strong, unique passwords when accessing your account. 

How often is data updated in Insights?

The DDX runs overnight, every night, meaning the data in your Insights tools should be no more than a day old. 

Can multiple people on my team use Insights simultaneously?

Yes! We don’t have a limit on the number of users that can access the tools. 

What type of support and training is provided when I get started with Insights?

When you start with Insights, you'll receive onboarding support via email to help you get up and running quickly. Additionally, you'll have access to live training webinars to ensure you feel confident using all the features effectively.  

You can also explore our extensive knowledge base filled with helpful videos and step-by-step guides. And if you ever have questions or need assistance, our friendly help desk team is always ready to support you. 

What are the pricing tiers available for Insights and how do I know which one is right for my organization?

Insights offers multiple pricing tiers designed to fit your organization's unique needs, from foundational analytics tools to comprehensive audience and revenue-growth solutions. For detailed information about what features are available at each pricing tier, please visit our pricing page.

Whether you're looking to get started with foundational trends or need advanced forecasting and portfolio tools, our team will guide you and you toward the right tier — ensuring it’s aligned with your organization’s size, needs, and ambition. Book a quick call or demo, and we’ll help you match the right tier to your goals.  

What is the difference between Data Center, Insights and Networks?

Insights provices real-time analytics to track sales trends, optimize pricing, and grow revenue across tickets, subscriptions, and donations.

Networks gives users access to collaborative data-sharing and list trading to expand reach, refine prospecting, and strengthen audience acquisition.

Data Center is your one-stop-shop for arts and cultural consumer behavior insights to fuel your organization's marketing and fundraising campaigns. This is where you log in.