Turn first-time attendees into loyal audiences.
- Understand who attends your events and how to bring them back.
- Personalise outreach and engagement to increase repeat visits.
- Optimise programming based on real audience demand.
Make smarter decisions with real-time analytics.
- Track ticket sales, audience demographics, and booking trends.
- Compare your performance against industry benchmarks.
- Access automated reports that deliver clear, actionable insights
Maximise sales while reducing marketing costs.
- Identify high-value audiences and target them efficiently.
- Predict demand and adjust pricing or promotions accordingly.
- Streamline reporting to save time and focus on growth.
“What I like most about it is that it’s a user-friendly dashboard for marketers, and it’s easy to interpret the analytics. We also use it for monitoring sales, customer insight, benchmarking, annual reports. Our campaign managers use it to track ROI on mailings and e-shots.”
Andy Boreham
Director of Audiences,
Bristol Beacon
“Purple Seven’s metrics are really useful when we’re brainstorming and planning our marketing campaigns. We’re always coming up with ideas and hypotheses for targeting particular audiences, and the dynamic dashboards are a useful tool to test these hypotheses. We can easily assess whether the potential targeting for a show has an audience who will be receptive to its appeal.”
Andrew Steward
Marketing Officer
ON with Fife Cultural Trust
