FREE WEBINAR

The Time to Price Your 2027 Season Is Now 


Date: Tuesday, October 20
Time: 12pm ET / 5pm BST

Your 2027 season may still feel a long way off, but many of the decisions that will determine what it earns, from how you scale your house to which seats you release and when, are being made now.

Register now to see which 2027 pricing decisions to make before your next on-sale. 
TRG 2027 pricing carousel (seat map) - Bottom of Funnel

What your 2027 season earns is being decided now

Your 2027 season may still feel a long way off. It isn't. The decisions that will shape how it sells, fills and feels are being made right now, and once tickets go on sale, they're much harder to change.

Where your prices sit. How your house is scaled. Which seats you make available and when. Get those foundations right, and you can make the most of every level of demand. 

In 45 minutes, TRG's Andrew Cotlar and Grace Kelmer will share practical ways to turn your existing data into smarter pricing decisions before your spring on-sale.

Register

What you'll learn

We'll tackle questions including:

  • Do you know what demand really looks like? How often are you facing low, medium and high demand, and are you planning differently for each?
  • Is your house set up for the audiences you actually have? What are your seat maps, price breaks and buying patterns telling you about where people want to sit and what they'll pay?
  • Are you making the most of the inventory you have? Which seats should you make available, hold back or release as demand develops?
  • What behavior is your pricing strategy encouraging? Are you giving audiences a reason to commit early, or teaching them to wait for a better deal?

What you'll leave with: bring your own 2027 spring season to mind. You'll leave with practical questions to put to your data and a clearer list of the decisions to make now, while there's still time to shape the outcome.

We'll close with live Q&A and details of how to book a free pricing surgery with TRG Arts to explore what your own demand patterns could mean for 2027.

Who is this for?

This session is built for chief executives, senior leaders, and the marketing, ticketing and revenue teams making decisions about pricing, inventory and demand for the seasons ahead.

It will be particularly useful if you're asking:

  • How should our pricing change for 2027?
  • Are we making the most of the demand we already have?
  • Is our scale of house helping or holding us back?
  • What should we change before tickets go on sale?

Not sure whether it's for you? If your 2027 season is taking shape and you're responsible for how it sells, fills or earns, it probably is.

Your hosts

6

Grace Kelmer

Consultant

1

Andrew Cotlar

Client Development Officer

Secure Your Spot

Can't make it on the day? Register and we'll send you the recording and slides after the session.

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