Building Resilience in Museums: Lessons From Performing Arts

Date: Thursday October 15, 2026  
Time: 1pm to 1:45pm ET
Location: Online - Microsoft Teams

Many museums and attractions can describe how many visitors came through their doors last year. Far fewer can describe how many came back.

That gap is where the pressure of the next three years will be felt. Costs are rising, traveling exhibits are getting harder to justify, and philanthropic support has not returned to the levels that carried institutions through the pandemic. Working the admissions number harder will not close it. Knowing which relationships to invest in will.

Performing arts organizations have been learning this under similar pressures, and TRG Arts has spent more than 30 years in that work. The underlying behaviors found in arts databases translate in many ways to the museum and attraction sector.

In 45 minutes, Jill S. Robinson, CEO of TRG Arts, will work through which of those lessons can be shared. Where to put your attention first when you cannot do everything. Which measures your team should be held accountable for. What it takes to make revenue reliable enough to budget against in the years ahead.

This session is for chief executives, directors and revenue leaders at museums, galleries, science centers, historic sites and visitor attractions.

Bring your own institution to mind. You will leave with a short list of priorities to put in front of your team, and one question to ask of your own data.

Can't make it on the day? Register and we'll send you the recording and slides after the session.