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Watch Back

Deeper Dive:
Dynamic Pricing is Not Enough

Watch Back

Deeper Dive: Dynamic Pricing is Not Enough

How an organization prices what they offer is only one factor of the maximizing revenue equation.

An effective pricing tactic must also include an approach to demand management for an overall effective strategy. A pricing and demand strategy includes:

  1. A scale of house plan.
  2. Intentional inventory management of tickets.
  3. Dynamic pricing tactics.

In this Deeper Dive, we’ll explore why dynamic pricing and demand management is key to building lasting customer relationships, accessing new audiences, and maximizing revenue.

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