Reflections and Projections

A Data Driven Look Ahead for 2025

As we close the chapter on 2024 and set our sights on 2025, TRG Arts presents a data-packed webinar designed to help arts professionals make informed decisions for the year ahead.

Join Eric Nelson and Andrew Cotlar for a deep dive into:

• A comprehensive data wrap-up of 2024: How do current trends stack up against 2023 and pre-pandemic benchmarks from 2019?
• The role of holiday programming: Holiday shows have buoyed the arts sector in recent years, but is the tide turning? What will audiences want next?
• Fundraising recovery: With lower attendance and less frequent visits, fundraising remains the slowest revenue stream to rebound. How can organizations rethink their fundraising strategies?

In a candid discussion, Eric and Andrew will also share their bold predictions for 2025:

• Will blockbusters continue to dominate, or is audience fatigue setting in?
• Should organizations reconsider start times to better fit audience preferences?
• What strategies will help organizations weather potential shifts in demand?

Key Takeaways: Attendees will leave the webinar with:

• A clear understanding of arts industry trends from 2024
• Insights into emerging challenges and opportunities for 2025
• Actionable strategies for adapting marketing and fundraising efforts to meet changing audience needs
• Data-driven predictions to help guide programming decisions in the new year

Ready to see how your organization measures up?

• Book a discovery call to learn how TRG Arts can support your goals.
• Take our marketing assessment to see if your marketing strategies follow best practices from TRG Counsel.