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The Sales Conversation Your Team Isn't Having (But Should Be)

Sales pacing reports shouldn’t just document progress — they should drive it.

In this webinar you'll discover how to transform your sales meetings from passive reporting sessions into proactive strategy discussions. You'll learn how to build a culture where everyone is accountable for earned revenue, equipped with real-time performance data provided by TRG Insights that will empowering everyone — not just marketers — to respond confidently to sales pacing, optimize pricing, refine programming, and enhance audience retention.

This webinar is for you if:

• You’re chasing ticket goals but don’t feel like you have a clear picture of what’s working, or what to change.
• Your team meets about sales, but the reports don’t lead to real decisions or next steps.
• You’re trying to keep audiences coming back but aren’t sure who to focus on or how to follow up.
• Campaigns feel like they’re running out of steam, and you need better ways to step in mid-run.
• You want your whole team, from marketing to box office to programming, working from the same sales playbook.

What you'll learn:

• How TRG’s new Insights tools can support you to to spot trouble early, and know exactly when and how to act.
• Ways to bring sales data into team conversations without overwhelming people or slowing things down.
• How to connect your pricing, programming, and marketing decisions so they actually support each other.
• Simple steps to build a culture where everyone feels ownership of your sales goals, not just the marketing team.