What’s the Point of Arts Organizations? Building Purpose-Driven Strategy with Seth Godin
S2E01 • Tue, June 10, 2025 • Duration: 47 mins
S2E01 • Tue, June 10, 2025 • Duration: 47 mins
What’s the Point of Arts Organizations? Building Purpose-Driven Strategy with Seth Godin
In this episode of Leading the Way, Jill S. Robinson talks with Seth Godin about strategic leadership in the arts. Together, they explore how cultural leaders can bridge immediate operational demands with long-term vision, embracing adaptability, empathy, and purpose to create meaningful, audience-centered institutions that thrive beyond today's challenges.
Drawing on insights from Seth’s lates book This Is Strategy: Make Better Plans the conversation touches on the urgent need for leaders to step out of reactive cycles and into proactive, strategic modes of thinking. They discuss how to define success beyond sellouts, build deeper audience loyalty, and lead with intention; not just passion.
Listeners will gain fresh perspectives on:
- Navigating short-term pressures without sacrificing long-term relevance
- Leveraging data and empathy to rebuild fractured audience relationships
- Designing programming and spaces that resonate with purpose
- Shifting from siloed operations to unified, people-driven cultures
- Making strategy real through discipline, clarity, and action