FREE WEBINAR 

US and Canada Arts Trends Shaping 2027: Benchmark Briefing 

Date: Tuesday, October 27, 2026
Time: 12:30pm to 1:15pm ET (45 minutes)

Join us for a look at the latest data from the Arts & Culture Benchmark. TRG’s Brad Carlin will share the latest trends in ticket sales, revenue, and audience behavior across the US and Canada, and what they mean for your 2027 planning.
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How does your year compare?

This webinar looks at how 2026 is unfolding for arts and cultural organizations across North America: where audience demand is holding up, where pressure is building, and how subscriptions, repeat attendance, and giving continue to shift.

This 45-minute session is a chance to step back and understand what's driving your own results, whether they reflect your organization or the wider sector. It offers a clear, data-led view of the field to help you plan with confidence for the year ahead. 

Register

What you'll learn

  • How ticket sales, contributed revenue, and audience behavior are trending across the sector so far in 2026
  • How subscription, repeat attendance, and giving patterns are changing
  • How to set your own results against sector-wide benchmarks
  • Where to focus revenue and audience goals as you plan for 2027

Who is this for?

  • CEOs, executive and managing directors
  • Marketing, sales, and audience development leaders
  • Development and fundraising leaders
  • Finance and planning teams setting 2027 budgets and targets
  • Board members focused on strategy and financial health

Your host

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Brad Carlin

Senior Consultant, TRG Arts

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What is the Arts & Culture Benchmark?

The Arts & Culture Benchmark is a free tool used by more than 400 arts and cultural organizations across the US, Canada, UK, and Ireland. It connects directly to your box office system. Live dashboards then show how your ticket sales, donations and audience & patron behavior compare with anonymized data from your peers, all year round.

You don't need to be a Benchmark participant to join this webinar. This briefing is open to anyone working in the sector.

 
 

Secure Your Spot

Can't make it on the day? Register and we'll send you the recording and slides after the session.

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