An audience watches a performance take place on the Jay Pritzker Pavilion, in front of the Chicago skyline.

Strengthen Your Earned Income Potential with Revenue Accelerator

Grow your marketing and sales teams ability to deepen consumer relationships
and build long-term growth.

Schedule a Call
Enhance Consumer Relationships
Optimize Marketing ROI
Maximize Revenue Growth

Many organizations face a few barriers when trying to
increase their earned income.

Low Audience Retention
High Cost-of-Sale
Inventory Mismanagement

Removing these barriers is when sustainability begins,
and your team builds lasting relationships.

Enhance Consumer
Relationships

Find new consumers and deepen relationships with existing consumers by implementing industry best practices in marketing.

Optimize
Marketing ROI

Each marketing investment needs to work to further your mission. Optimizing your marketing return-on-investment is essential in short-term planning and long-term sustainability.

Maximize Revenue
Growth

Thriving organizations leverage their most important asset - their admissions inventory. In doing so, revenue growth is maximized in relation to what their audience is willing to pay for that admission.

Our Clients For more than 25 years, we’ve been industry leaders helping hundreds of arts and cultural organizations build resiliency and get results. Schedule a Call
“While we have a solid foundation and team in place, TRG Arts provided and outsiders view to help us think about new ways to engage patrons, resulting in an increase in season ticket packages and patron loyalty.” Dione Kennedy President & CEO at Performing Arts Fort Worth
“TRG understood the range of stakeholders that we needed to address in gaining buy-in and making the case to do this work. As a leader, they helped me define and set the strategy and maintain the delivery momentum. TRG was there to guide us at every step, so this approach was embedded across the organization.” Kate Denby Executive Director at Northern Stage
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations
Revenue Accelerator is equal parts:
  • Consumer Relationships
  • Financial Stability
  • People-Centric Teams

This mix is the perfect recipe for optimizing your earned income potential.

Here’s an overview of how we will get you there. Revenue Accelerator vs. Capacity Building
Pricing and Demand Management

Provides strategies for dynamically pricing what you offer to maximize your revenue potential and deliver what your audience wants at a price they will pay.

Patron Loyalty Planning

Provides a customized strategy designed to build a more substantial base of loyalists and reduce attrition of consumers still getting to know your organization.

One-on-One Counsel

Provides in-depth counsel to infuse new ideas, keep teams accountable for implementation, and teach industry best practices to pursue revenue-generating opportunities.

Consumer-Centered Planning

Provides campaign planning focused on consumer-centered revenue to maximize results in admissions, donations, and subscriptions (or memberships).

Peer Group Learning

Provides access to core professional development summits for your team based on topics like pricing and season planning, subscription, single tickets, and fundraising.

Baseline Assessment

Provides a three-pronged assessment to uncover potential growth and optimization areas for consumer-centered revenue, loyalty growth, and ticketing inventory.

Patron Loyalty Index

Provides a patron-centric view of your consumers to determine levels of loyalty and actionable patron profile types crucial for Patron Loyalty Planning.

Key Metrics Analysis

Provides a starting point for building loyalty and mitigating attrition alongside an understanding of loyalty health based on five years of CRM data.

Programmatic Analysis

Provides context of the impact historical programming has on your patron loyalty trends. It’s insightful for business planning and programming for the future.

Strategic Operational Analysis

Provides a comprehensive review to bolster organizational culture and capability by focusing on strategic planning, team structure and skillset, and consumer feedback.

Note: The Patron Loyalty Index, Key Metrics Analysis, Programmatic Analysis, and Strategic Operational Analysis are all components of Capacity Building. They are included here only to illustrate the differences between Revenue Accelerator and Capacity Building.

We have two ways to optimize your earned income potential.

Revenue Accelerator Essentials Cohort Learning From $17,500 (one-time) + $2,250 (monthly)

Designed for cohort learning, Revenue Accelerator Essentials retains the powerful suite of counsel and analytics found in Revenue Accelerator. Essentials utilizes a modified version of our analysis to uncover your future earned revenue potential while providing a tailored roadmap for single ticket and subscription (or membership) campaign planning. Participants will learn with other professionals in intimate, focused summits and seminars.

Revenue Accelerator One-on-One Coaching From $35,000 (one-time) + $5,250 (monthly)

Revenue Accelerator begins with an analysis of your marketing and sales practices to uncover your future revenue potential. Together we will build on this analysis to craft a customized road map from pricing and scaling decisions to campaign planning for single tickets and subscription (or membership). One-on-one, we teach best practices using innovative tools and techniques, all with a customized approach to your organization's business model.

Shaping the future of your organization begins here.

Schedule a Call
1

Schedule a Call

Our free strategy sessions are no-pressure conversations designed to uncover the challenges you are facing and provide industry-leading insight.

2

Have a Strategy Session

During our time together, we will discuss the goals that you have alongside what types of engagement makes the most sense.

3

Start Reshaping Your Organization

Once you and your team have settled on an engagement, we will begin formulating the next steps and timeline to reshape your organization for a thriving 21st century.

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