FREE WEBINAR

UK Arts Trends Shaping 2027: Benchmark Briefing

Date: Wednesday 28 October, 2026
Time: 11:00am to 11:45am GMT

Join us on 28 October for a look at the latest data from the UK Arts & Culture Benchmark. TRG Arts Senior Consultant Brad Carlin will share 2026 trends in ticket sales, contributed revenue and audience behaviour across the UK, and what they mean for your planning in 2027.
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How does your year compare?

This virtual briefing looks at how 2026 is unfolding for arts and cultural organisations across the UK: where audience demand is holding up, where pressure is building, and how booking patterns, repeat attendance, memberships and giving continue to shift.

This 45-minute session is a chance to step back and understand what's driving your own results, and whether they reflect your organisation or the wider sector. With budgets and programmes for 2027 taking shape, it offers a clear, data-led view of the sector to help you set realistic targets, focus your resources and plan with confidence for the year ahead.

Register

What you'll learn

A data-led view from the UK Arts & Culture Benchmark of how the sector is performing in 2026, and what it means for your plans.

 
  • How ticket sales, revenue and audience behaviour are trending across the UK sector so far in 2026
  • Where audience demand is holding up and where pressure is building
  • How booking lead times, repeat attendance, memberships and giving are changing
  • How your own results compare with sector-wide benchmarks
  • Where to focus revenue and audience targets as you plan for 2027

Who is this for?

For anyone shaping income, audience or planning decisions at an arts or cultural organisation in the UK. 

  • Chief executives, executive directors and general managers
  • Marketing, sales and audience development leads
  • Development and fundraising directors
  • Finance teams setting budgets and income targets
  • Trustees focused on strategy and financial sustainability

Your host

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Brad Carlin

Senior Consultant, TRG Arts

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What is the Arts & Culture Benchmark?

The Arts & Culture Benchmark is a free tool used by more than 400 arts and cultural organisations across the UK, Ireland, the US and Canada. It connects directly to your box office system. Live dashboards then show how your ticket sales, donations and audience behaviour compare with anonymised data from your peers, all year round.

You don't need to be a Benchmark participant to join this webinar. This briefing is open to anyone working in the sector.

 

Secure Your Spot

Can't make it on the day? Register and we'll send you the recording and slides after the session.

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