TRG's Jill Robinson will deliver this year's opening keynote address at the Ticketing Professionals Conference in Birmingham, England.
"The Box Office is dying. And we’re killing it." Clever technology, complacent leadership, changes in consumer patterns… these things and more have lulled us into ignoring the entrepreneurial power of the place where tickets are actually sold. It’s 2019: Think your team’s job is just about excellent fulfillment? Customer service? The best technology? Think again. Your organisation must have a box office that creates income and deepens customer relationships every day of the year.
In this opening keynote, Jill will challenge participants to look harder at their organisations and operations in order to ask the question: what am I prepared to do? With stories from the field and opportunities to hear directly from you, Jill will discuss current realities and potential along with digging in to the role that teams, suppliers, and customers play in sustaining arts and culture.