Building A Loyalty Team: How Atlanta Ballet Maximized Earned Ticket Revenue

Building A Loyalty Team: How Atlanta Ballet Maximized Earned Ticket Revenue

By Kate Hagen, Senior Consultant

Atlanta Ballet was growing single ticket households year-over-year by substantial margins and saw opportunity by focusing on revamping their mini subscription packages with the intent on laying the groundwork for growth in their full subscription option and donations. The Ballet did this, in part, because they recognized that the offers associated with their Duet and Family series holders’ packages were inconsistent year over year, and these smaller packages had significantly lower renewal rates than the full subscription.

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Posted September 24, 2019
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