Patron Loyalty Consulting for Arts Organizations

Patron Loyalty

Keep your patron relationships stronger, longer.


Increasing patrons' loyalty to an organization is the best way to ensure long-term, sustainable audiences and revenue. Through data, TRG counsel follows every step on patron's journey from first-time attendee to subscriber or member to donor. Then we create strategies customized for each organization to make patron engagement stronger, longer, and lasting.

Ready to get started? Talk to us today
about the best partnership for your needs.

Schedule a call with TRG

Patron Loyalty Success Stories


Seattle Repertory Theatre: Seattle Repertory Theatre cultivated a group of first-time ticket buyers, leading to a tripling in their retention rate and a doubling in their overall lifetime value. More>>


Louisiana Philharmonic: After Hurricane Katrina, Louisiana Philharmonic rebuilt their database and focused on converting subscribers into donors, quadrupling their annual fund revenue. More>>


Theatre Calgary: Theatre Calgary's subscribers were fiercely loyal, but attracting new ones had become a challenge. How they increased subscription revenue by 49% and shattered subscription records. More>>

Ready to start a project?

Talk to us today about the best partnership for your needs. Email or share your information below to start the conversation.

Getting started with TRG

Patron loyalty cultivation and growth is among the fundamental strategies of TRG counsel, whether:
•    Yours is a plan for ticket buyers or visitors.
•    TRG works with you in a long-term, full suite consulting partnership or for a day or two in a pricing clinic, intensive, “sprint,” or workshop.

TRG serves organizations of all genres and budget sizes with a range of consulting services.

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