Patron Loyalty Index & Key Metrics
Next season’s patron loyalty starts now.
Hitting your ticket or donor goals is only half of a sound revenue strategy. If last year’s patrons didn’t come back this year, you’ve left money on the table.Growing loyalty keeps your patrons coming back, so your acquisition efforts mean more patrons instead of trying to outrun audience churn.
How loyal are your patrons? Find out with TRG’s signature pair of loyalty analyses, which show
you an overview of loyalty that your organization can act upon:
- The Patron Loyalty Index (PLI) details loyalty—household by household in your database—to identify addressable loyalty groups TRG calls Advocates, Buyers, and Tryers™. You’ll walk away with an understanding of how you compare with peers in the field, as well as what transactional attributes define loyalty uniquely at your organization.
- TRG’s Key Metrics Report reveals major loyalty trends among your patrons as compared with TRG’s national sample.
When your focus is on department-level campaigns, it's difficult to gauge individual patrons' loyalty as well as the overarching trends and pathways shaping audience development at your organization. PLI helps you look holistically at loyalty at your organization on an actionable, individual basis, while Key Metrics illuminates the most important data points which can inform loyalty strategies.
The findings from these two tools, delivered by TRG’s expert consultants, can inform better understanding of patron loyalty in your organization. Want to go even deeper? Add on a Patron Loyalty Sprint, and TRG’s consultants will spend a day with your team, creating an ready-to-implement, step-by-step plan to grow loyalty across your departments.
Ready to get started? Talk to us today
about the best partnership for your needs.
Schedule a call with TRG