Long-term consulting engagements with TRG Arts

Long-term consulting engagements

Ongoing consulting. Lasting impact.

Long-term consulting engagements with TRG Arts are high-touch and high-impact. Our clients across North America and the UK see the greatest results from Capacity Building and Revenue Accelerator consulting out of all the work we do.


Revenue Accelerator Consultancy

A TRG consulting service emphasizing marketing and sales growth.

Duration: 18 months or longer

Photo by K.O. Rinearson
Lyric Theatre of Oklahoma is a Best Practices
consulting client with TRG. They have increased
their annual operating budget by 32%.
 Read their story>>

Do you want to build the infrastructure of your marketing and staff teams focused on patron transactions? Do you want to grow the loyalty of single ticket buyers, visitors, members, subscribers and groups? Best Practices Consulting grows deeper patron relationships during every interaction, and grows revenue at every stage of engagement.

Our approach is on-going and customized. You can expect our consultants to help your team:

  • Plan effective direct response campaign and data segmentation to yield the highest return-on-investment.
  • Understand and plan resource investments, devoting time and money in new and existing audiences more effectively.
  • Revolutionize your demand management and pricing strategies using best-in-class tools. TRG’s software analyzes demand for each seat in your venue(s) with aggregated data. We will guide your seat mapping, pricing and inventory use.
  • Optimize front line customer service operations, creating programs that grow relationships with patrons.
  • Develop a robust practice of revenue tracking and monitoring, and understand how best to use data to make informed decisions.

TRG’s team of experienced and innovative consultants will partner with your team to deliver high-impact results. TRG’s consultants will deliver solutions for:

  • Immediate increases in revenue
  • Loyalty building strategies
  • Tactics that lay the groundwork for sustainable, long-term results

Capacity Building Consultancy

TRG’s premier consulting service for organizational transformation

Duration: 3 years or longer

Photo: Rosalie O'Connor
Boston Ballet is a Capacity Building consulting
client with TRG. In 2015, their production of The
shattered revenue and ticket records.
 Read their story>>

Do you want to transform how your organization operates? Does your team need better collaboration strategies to achieve organization-wide objectives? Capacity Building Consulting utilizes TRG’s full arsenal of demand management, pricing, patron loyalty, and data best practices—and the expertise needed to help your team.


Our approach is on-going and customized. You can expect our consultants to help your team

implement the strategies outlined in Best Practices consulting above, including campaign planning, resource management, pricing strategies, customer service, PLUS:

  • Guided by data, report on your organization's health throughout the consulting relationship. Learn how your organization stacks up against other organizations on specific metrics.
  • Adopt institution-wide patron retention programs for all key patron types, including those handled by the development department. We'll determine the level of loyalty for each household in your database and develop actionable sets of patron profiles.
  • Build plans to encourage patrons to deepen their loyalty to your organization.
  • Apply learnings from TRG’s custom suite of analytics to your organization’s unique situation. Our analysis studies trends for directional, future-forward strategic thinking. We examine systemic challenges and opportunities that can impact future sustainability.

TRG’s expert consultants will help you reshape your business model by increasing organizational capacity and growing sustained revenue. Together TRG’s consultants and leader with your organization will:

  • implement lasting and sustainable change in your business operations
  • grow stronger, valuable patron relationships
  • increase revenue from tickets, donations, and loyalty programs now and for the long term.

Long-term consulting success stories


Dallas Theater Center: When DTC hired TRG for Capacity Building consulting they faced challenges with pricing, specifically reinforcing loyalty with pricing. With a new scale plan and improvements to their subscription campaign plan, DTC saw a 19% increase in average subscription revenue per package in just one year. More>>

The Museum of Pop Culture: The Museum of Pop Culture (formerly EMP Museum) saw a major decline in their admissions, but had exciting and popular exhibits. Working with TRG they addressed their misaligned pricing, uneven marketing investments, and lack of visitors. This led to EMP’s admissions revenue increased $1.5 million in just two years. More>>


The Newman Center:
TRG helped this small but mighty staff of three make small changes for big impact. Their Best Practices consulting engagement focusing on pricing, inventory management and season ticket campaign design helped them see an 18% increase in per capita revenue for single tickets over two years. More>>


Ready for TRG Consulting? Schedule a Preview Day

Interested in discovering if an ongoing consulting relationship is the best fit for your organization? Request a Preview Day site visit at your organization’s offices. One of TRG's Preview Day faculty will walk through how our key strategies apply to your situation. You provide TRG with high-level data and receive a six-hour day of consulting tailored to your organization. This mutual evaluation helps us determine if we can achieve results together. The site visit is complimentary, and you cover expenses for travel.


A Preview Day is designed with the following goals in mind:

  • Your key stakeholders will learn TRG’s key working methods and how they might apply to your situation. 
  • You’ll be able to evaluate “fit” and ascertain if our team can work well with yours. 
  • You’ll see our counsel in action and learn whether TRG’s approach is complementary to your needs and available resources. 
  • And last, but certainly not least, you’ll receive a day of TRG consulting that is tailored to your situation, campaign needs and challenges.  

You can schedule a Preview Day year-round, subject to availability. TRG can accommodate requests for custom dates, booked one to two months in advance.


Contact LetsTalk@trgarts.com  to request your Preview Day with TRG Arts today.

Get in touch:      

US: 719.686.0165 

UK: 020 7438 2040

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Global Headquarters
90 S. Cascade Avenue
Suite 510
Colorado Springs, CO 80903
US: 719.686.0165
UK: 020 7438 2040
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