Arts and Culture Comeback Planning: January 2021

January 28, 2021
TRG Arts by Jim DeGood, Vice President of North America

Majority of North American Arts and Culture Organizations Push Return to In-Person Performances to Autumn 2021

January Study Reveals Alternative Venue Plans, Need for Digital Content Revenue Strategy

U.S. arts and culture leaders are taking a pragmatic approach to planning live, in-person performances in their primary performance venues as only 42% of U.S. organizations anticipate performing in primary venues before July 2021, according to TRG Arts' new study.

55% of Canadian organizations surveyed plan in-person performances in their primary venues prior to July.

The study, "Arts and Culture Comeback Planning: January 2021,” is the fourth in a series of studies on the plans of arts and culture organizations in the U.S. and Canada since the COVID-19 pandemic.

Download the full Comeback Study

Grant Park Music Festival. Photo: Christopher Neseman

Download the Press Release

TRG 30

TRG 30 is a bi-weekly 30-minute series of conversations and provocations with CEO Jill Robinson and invited guests. Open to anyone in the arts and cultural sector, the sessions provide insight, counsel and inspiration. Together, we’ll talk about evolve the ways we work and the relationships we have with our patrons, and will push for action that will create long-term resiliency for the sector.

Sign-up is free

Book a free call with a TRG consultant

TRG Arts is here to support you with ongoing guidance and direction to inspire your future resilience. Book a free call with one of our consultants to find out more about how we can support you.

Schedule a Call