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Arts and Culture Comeback Planning: June 2021

July 14, 2021
TRG Arts by Jim DeGood, Vice President of North America

Majority of Arts and Culture Organizations Expect In-Person Performances to Resume by October 2021

June Study Reveals Programming, Safety Protocols, and Pricing Strategies to Welcome Audiences



TRG Arts published its findings to an initial study of 74 clients’ performance return plans in June 2020. The findings from that report can be found here.

Expanded versions of that study were published in July 2020, September 2020, and January 2021, each reflecting waning optimism for an autumn return to in-person live performances and a formal turn to paid digital programming after shutdowns caused by the global COVID-19 pandemic.

The study was refreshed and expanded in June 2021 and represents 226 organizations’ (163 in the U.S.,15 in Canada, and 48 in the U.K.) current scenario plans for returning to in-person paid performance. The study also reveals programmatic changes, safety precautions, and consumer ticket price adjustments anticipated upon reopening. Responses reflect arts and culture organizations across all disciplines of arts and culture in the United States, Canada, and the United Kingdom.

The study does not contemplate how client organizations will operationalize live in-person performances. TRG has learned the delivery methods and specifics for returning to in-person performances are highly variable and rely on national and local guidance.

Majority of Organizations Planning Live, In-Person Performances this Autumn, with U.K. Most Optimistic

As the U.S. and U.K. governments publish more definitive guidelines on social gatherings, arts and culture leaders are finally able to plan live, in-person performances. 55% of U.S. organizations plan to host performances before October 2021. U.K. arts and culture organizations are even more optimistic, with 83% planning a return to performance before September 1.

Canada’s slower vaccination rate has pushed plans for reopening for performances in that country until late autumn. Only 40% of participating Canadian organizations plan in-person performances prior to November.

Table 1: Organizations planning 2021 in-person performances, by country

Organization
Country
% Expecting
In-Person
Performances,
Q3 2021
Q4 2021 Not Until 2022
Canada 20% 67% 13%
United Kingdom 90% 8% 2%
United States 55% 39% 6%







Grant Park Music Festival. Photo: Christopher Neseman


Download the UK Press Release Download the Canada Press Release Download the US Press Release

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