Majority of Arts and Culture Organizations Expect In-Person Performances to Resume by October
June Study Reveals Programming, Safety Protocols, and Pricing Strategies to Welcome Audiences
TRG Arts published its findings to an initial study of 74 clients’ performance return plans
in June 2020. The findings from that report can be found here.
Expanded versions of that study were published in July 2020, September 2020, and January 2021, each reflecting waning optimism for an autumn return to in-person live performances and a formal turn to paid digital programming after shutdowns caused by the global COVID-19 pandemic.
The study was refreshed and expanded in June 2021 and represents 226 organizations’
(163 in the U.S.,15 in Canada, and 48 in the U.K.) current scenario plans for returning to
in-person paid performance. The study also reveals programmatic changes, safety precautions, and
consumer ticket price adjustments anticipated upon reopening. Responses reflect arts and culture
organizations across all disciplines of arts and culture in the United States, Canada, and the
The study does not contemplate how client organizations will operationalize live
in-person performances. TRG has learned the delivery methods and specifics for returning to
in-person performances are highly variable and rely on national and local guidance.
Majority of Organizations Planning Live, In-Person Performances this Autumn, with U.K. Most
As the U.S. and U.K. governments publish more definitive guidelines on social gatherings, arts
and culture leaders are finally able to plan live, in-person performances. 55% of U.S.
organizations plan to host performances before October 2021. U.K. arts and culture organizations
are even more optimistic, with 83% planning a return to performance before September 1.
Canada’s slower vaccination rate has pushed plans for reopening for performances in that
country until late autumn. Only 40% of participating Canadian organizations plan in-person
performances prior to November.
Table 1: Organizations planning 2021 in-person performances, by country
Grant Park Music Festival. Photo: Christopher Neseman
Download the UK Press Release
Download the Canada Press Release
Download the US Press Release
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