You may have fairly well-defined revenue goals for your Annual Fund campaign. That’s great! But, we’d argue, it isn’t enough. You and your team, with support from your leaders, need additional goals, or success metrics for your campaign. These will help you to understand where to focus your resources and time best.
In this recording, TRG's Caitlin Green, Senior Consultant, and Kate Hey, Consulting Analyst, share some of the essential donation metrics to measure to support your future Annual Fund and giving campaigns, helping you to maximize revenues and build strong relationships.
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