Share:
 

Gifts & Ticket Sales Revenue Analysis: US, Canada, and UK – July 2023

August 14, 2023
by TRG Arts
Data Analysis in Partnership with David Brownlee and Data Culture Change

Gifts & Ticket Sales Revenue Analysis: US, Canada, and UK – July 2023

2019 stands tall as the ‘Golden Year’ for revenues in the domain of gifts and ticket sales. As we journey through July 2023, we examine the market behaviors of the US, Canada, and the UK, juxtaposed against this benchmark and subsequent years.

US: Persisting Stagnation

Gift Market Update

A chart showing the count of gifts and sum of contributed revenue to performing arts organizations in the US for the period covering 2021 to 2023 year to date.

Benchmark with 2019: Despite hopes, 2019 remains untouched as the pinnacle year for gift revenue. Current data paints a picture of stagnation, with no signs pointing towards a revival.

July’s Tale: Contrary to anticipated summer peaks, July manifested a significant dip in sales and revenue.

Ticket Market Dynamics

A chart showing the count of ticket sold and sum of corresponding earned revenue to performing arts organizations in the US for the period covering 2021 to 2023 year to date.

July’s Dip: A glaring decline marked July in the US ticket domain, with both sales and revenue dropping noticeably.

Canada: A Worrying Slump

Gift Market Insights

A chart showing the count of gifts and sum of contributed revenue to performing arts organizations in Canada for the period covering 2021 to 2023 year to date.

Benchmark Comparisons: Canada’s gift sector in July 2023 not only lags behind the golden 2019 figures but also underperforms when compared to 2021 and 2022.

Ticket Market Overview

A chart showing the count of ticket sold and sum of corresponding earned revenue to performing arts organizations in Canada for the period covering 2021 to 2023 year to date.

Recent Trends: Alarmingly, July has been harsher on the Canadian ticket market than June, further accentuating the downward trajectory.

Month-on-Month 2023 Analysis: The descent from June to July is notably steeper, intensifying concerns.

UK: Silver Linings Amid Clouds

Gift Market Dynamics

A chart showing the count of gifts and sum of contributed revenue to performing arts organizations in the UK for the period covering 2021 to 2023 year to date.

Positive Momentum: The UK remains a beacon of optimism in the gift market, registering healthy figures in both gifts and gift revenue.

July’s Spurt: Distinct from its North American peers, the UK’s daily gift sales in July exceeded those of May and June.

Ticket Market Trends

A chart showing the count of ticket sold and sum of corresponding earned revenue to performing arts organizations the UK for the period covering 2021 to 2023 year to date.

Comparative Analysis: Despite the buoyancy in the gift segment, the UK’s ticket sales and revenue for 2023 trail behind 2019 and 2022 YTD figures.

Conclusion

The gift and ticket sales landscape clearly diverges across regions. While the UK displays resilience, especially in the gift sector, North America raises eyebrows with its worrying trend. It’s paramount for the US and Canada to innovate and strategize, especially in ticket sales, which seems to be facing the brunt. Continuous monitoring and adaptive strategies are the need of the hour to navigate these dynamic market terrains.