Our sector has found itself responding to the demands of COVID and offering digital events in
place of live performance. It’s time to take a step back and reflect on our strategic objectives
and our approach to pricing. Using data to measure our success has always been important, and
it’s even more so now. Is your organization tracking metrics that are informing your actions in
this critical time, and are you using new, aggregate data resources available to you?
In this presentation for 'Spektrix Presents' TRG offered provocations to remind us of the importance of strategy,
alignment, and data.
TRG 30 is a bi-weekly 30-minute series of conversations and provocations with CEO Jill
Robinson and invited guests. Open to anyone in the arts and cultural sector, the sessions
provide insight, counsel and inspiration.