Arts organizations chase dozens of reports. Ticket sales, revenue totals, social impressions, email open rates; the list goes on. But most of those numbers don’t tell you what you really need to know. The most actionable metric might surprise you:...

Arts organizations don’t suffer from a lack of data. They suffer from overload. It’s not a question of “what” to measure; you have the numbers. This is about the “how”: how to turn that tidal wave of data into clear action. Without a culture of...