S2E5

In the News

The latest insights and updates from TRG Arts

Research & Insights

Our latest insights, blogs and resources.

Read more

CEO & Owner

Jill S. Robinson is a driving force in the arts and culture sector who has inspired leaders and organizations for more than three decades.

Read more

News & Media

Key contacts, media coverage and press releases.

Read more

Our Latest Resources

Your CRM Is As Valuable As Your Building

Okay, let’s acknowledge the obvious: for most arts organizations, your building is essential. It’s the space where art comes to life; the stage, the gallery, the gathering place for the community you serve.

Six Metrics Every Arts Leader Should Obsess Over

Arts organizations are surrounded by numbers. Ticket sales, donations, clicks, likes; it’s tempting to measure everything. But here’s the truth: most organizations are tracking too much, and much of it doesn’t actually drive change.

Want Loyal Audiences? Start With This One Data Point

Arts organizations chase dozens of reports. Ticket sales, revenue totals, social impressions, email open rates; the list goes on. But most of those numbers don’t tell you what you really need to know. The most actionable metric might surprise you:...

You Probably Have a Culture Problem, Not a Data Problem

Arts organizations don’t suffer from a lack of data. They suffer from overload. It’s not a question of “what” to measure; you have the numbers. This is about the “how”: how to turn that tidal wave of data into clear action. Without a culture of...