“In 2027, we’re aiming for 10% growth.” “£500,000 in additional ticket sales.” “$1m more in subscriptions.”

When you set your revenue goals for the year, do you truly know what’s driving those numbers?

Your customers are listening. What are your campaigns really saying? In a world of deadlines, dwindling budgets, and rising targets, campaign planning can feel like a race against the clock. It’s easy to focus on what needs to go out, and lose sight...

Marketing and development often work from different calendars, use different metrics, and operate with different mindsets. But here’s the thing: they’re talking to the same people.