We’re in limbo.
Coming up on nearly a year of canceled performances, it also means many (not all) but many of our
patrons are in this limbo with us – waiting for things to change so they can engage the way they
At TRG we see an opportunity now, right now, to develop new practices, strategies and tactics to
increase engagement across all segments of your database—now and, most importantly, when live
So today, I'm asking this: how are your marketing and development staff working TOGETHER to bring
more patrons out of limbo and back into active engagement?
Combined, your marketing and development teams have an extraordinary cadre of expertise and
resources – imagine what’s possible when they’re combined! Ask them to bring their unique skills
to the table and plan to collaboratively steward ALL your patron relationships. Ask them to set
measurable goals and analyze their progress. They can do this, and we can help.
I had a conversation with my colleague Brad this morning about this very thing. We recorded the
good bits to share with you, check it out:
Regardless of when you re-open and we navigate our way out of this latest round of restrictions,
don’t miss the opportunity “test and learn” new engagement strategies led by de-siloed
Caitlin Green | Client Engagement Officer