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Deeper Dive: Of Price and Progress

The arts sector's financial health is strained as revenue growth lags behind rising costs. But like many art organizations, the thought of increasing prices is uncomfortable and you're worried that higher ticket prices will reduce attendance - but there is a way forward.

Learn from Brad Carlin, TRG Arts Senior Consultant, as he explores:

• Reevaluating pricing strategies to align with costs.
• Communicating the value of arts experiences.
• Retaining customers without underpricing.