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Deeper Dive:
Customer retention has always been a challenge in the arts and culture industry.
We often imagine a linear journey up a ladder with one milestone leading to the next when we think of customer loyalty. Revenue-generating team members plan and allocate resources based on this predictability. The pandemic has shifted that linear journey to feel like an unpredictable road trip with many detours.
At the next Deeper Dive, learn strategies, tools, and tactics to utilize for the new relationship-building needs of today. We'll also share the latest data trends illustrating the unique contours of performing arts customer loyalty.
This 45-minute webinar is for marketing, development, box office, and membership professionals at performing arts or presenting organizations.
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