Programming it Right: Planning with Recurring Revenues in Mind

A two-day in-person team gathering for chief executive, marketing and artistic senior leaders. Book this Convene for your team

We all feel it... things are just more expensive these days.

The impact of higher costs on the arts & cultural industry means there is no room for error when making programmatic decisions and growing customer relationships. Leaders have to get it right.

And those savvy professionals who do, know this: every decision counts when making programmatic selections, building customer relationships, and curating customer experiences.

We will reflect on sector-wide data and TRG client case study examples to examine programming in the current economic climate and learn how customer choices shift accordingly. We'll make the connection between programming, loyalty trends, and how to create unforgettable experiences for your audience. These insights will help attendees map customer interactions and experiences from the point of purchase to post-attendance and consider strategic and intentional engagement decisions to build recurring revenues.

Each team attending will receive frameworks for:

  • Making data-informed programmatic decisions based on customer relationships.
  • Completing a customer experience audit to optimize customer interactions.
  • Implementing a repeatable customer listening strategy that meets your organization's needs and builds trusting customer relationships.

Attendees will hear from a panel of industry experts to gain practical perspectives on implementing these frameworks in real-world scenarios.

Price:
This session is for chief executive, marketing, development and artistic leaders.
Early Bird price valid until July 31. After this date, the price will increase to $899.
Details:
Date: October 15-16, 2024 with Welcome Drinks Reception the evening of October 14
Location: Boston, Massachusetts
Delivery: In Person

What other leaders are saying about Convene:

Book this Convene for your team
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What You’ll Learn
Resiliency Areas of this Convene
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

21st century organizations require four key proficiencies to stay resilient.

What To Expect

Today’s arts and cultural leader is required to be forward-thinking. Here’s how we will help you get there.

  • Latest Insights - We’ll share the latest data and national/international trends mattering the most for leaders and teams.
  • Tactics and Actionable Steps - Our team will equip you with tailored action steps and tactics to implement a resilient recovery strategy.
  • Real-World Examples - Learn how others in the industry adapt for a 21st-century future and build sustainable revenue growth.

Get ready to Build a Resilient Future

1

Register Your Team

Click to register your team and complete the form online. Your team’s spots will be reserved.

2

Secure Your Spot

Once purchased we'll send a follow up email which will include a confirmation form for each team who will be attending need to complete. We will also share recommended places to stay and draft agenda details for you to begin planning your travel. Each member of your team will need to complete the form and book their own travel and accommodations. Please note: travel and accommodations are an additional expense per convene.

3

Check Your Emails

To make Convene more relevant to your organisation, we will ask you to sign up to the Arts & Culture Benchmark to receive data regarding your customer engagement. This information will be analyzed by TRG prior to Convene and will be shared at the event as aggregated trends to enhance the learnings of the group.

Your Convene Faculty

About TRG Arts

TRG Arts is an international change agency committed to building thriving arts and cultural organizations. Experts in the arts sector for over 25 years, TRG Arts has earned a reputation by successfully shaping for-profit and non-profit business models to focus on consumer relationships, financial stability, organizational frameworks, and people-centric teams. TRG Arts believes a thriving organization leads to artistic innovation and a vibrant community.

Jill Robinson

CEO

Eric Nelson

Vice President, Global Partnerships