Programming it Right: Planning with Recurring Revenues in Mind

We all feel it... things are just more expensive these days.

The impact of higher costs on the arts & cultural industry means there is no room for error when making programmatic decisions and growing customer relationships. Leaders have to get it right.

And those savvy professionals who do, know this: every decision counts when making programmatic selections, building customer relationships, and curating customer experiences.

We will reflect on sector-wide data and TRG client case study examples to examine programming in the current economic climate and learn how customer choices shift accordingly. We'll make the connection between programming, loyalty trends, and how to create unforgettable experiences for your audience. These insights will help attendees map customer interactions and experiences from the point of purchase to post-attendance and consider strategic and intentional engagement decisions to build recurring revenues.

Each team attending will receive frameworks for:

• Making data-informed programmatic decisions based on customer relationships.
• Completing a customer experience audit to optimize customer interactions.
• Implementing a repeatable customer listening strategy that meets your organization's needs and builds trusting customer relationships.

Attendees will hear from a panel of industry experts to gain practical perspectives on implementing these frameworks in real-world scenarios.