Programming it Right: Planning with Recurring Revenues in Mind

A two-day in-person team gathering for chief executive, marketing and artistic senior leaders. Book this Convene for your team

We all feel it... things are just more expensive these days.

The impact of higher costs on the arts & cultural industry means there is no room for error when making programmatic decisions and growing customer relationships.

Leaders have to get it right.

And those savvy professionals who do, know this: every decision counts when making programmatic selections, building customer relationships, and curating customer experiences.

We will reflect on UK sector-wide data and TRG client case study examples to examine programming in the current economic climate and learn how customer choices shift accordingly. We'll make the connection between programming, loyalty trends, and how to create unforgettable experiences for your audience. These insights will help attendees map customer interactions and experiences from the point of purchase to post-attendance and consider strategic and intentional engagement decisions to build recurring revenues.

Each team attending will receive frameworks for:

  • Making data-informed programmatic decisions based on customer relationships

  • Completing a customer experience audit to optimise customer interactions

  • Implementing a repeatable customer listening strategy that meets your organisation's needs and builds trusting customer relationships.

Attendees will hear from special guest Marianne Locatori, Chief Executive and Executive Producer at Theatre Royal Newcastle. Marianne is an experienced leader who, along with her teams at both Theatre Royal Plymouth and Theatre Royal Newcastle, has successfully implemented strategies for building recurring revenues from multi-buyers, members, and individual ticket buyers, in partnership with TRG.

Marianne has extensive experience working with producers and promoters and navigating the complex partnerships between venues and producers. She will share her first-hand experience of planning with recurring revenues in mind and a practical prospective of building teams that can maintain success.

This session is for chief executive, marketing, development and artistic leaders.
Early Bird price valid until July 31. After this date, the price will increase to £899.
Date: 7-8 November 2024
Location: Newcastle, England
Delivery: In Person

What are UK Leaders Saying about Executive Convene?

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What You’ll Learn
Resiliency Areas of this Convene
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

21st century organizations require four key proficiencies to stay resilient.

What To Expect

Today’s arts and cultural leader is required to be forward-thinking. Here’s how we will help you get there.

  • Latest Insights - We’ll share the latest data and national/international trends mattering the most for leaders and teams.
  • Tactics and Actionable Steps - Our team will equip you with tailored action steps and tactics to implement a resilient recovery strategy.
  • Real-World Examples - Learn how others in the industry adapt for a 21st-century future and build sustainable revenue growth.

Get ready to Build a Resilient Future


Register Your Team

Click to register your team and complete the form online. Your team’s spots will be reserved.


Secure Your Spot

Once purchased we'll send a follow up email which will include a confirmation form for each team who will be attending need to complete. We will also share recommended places to stay and draft agenda details for you to begin planning your travel. Each member of your team will need to complete the form and book their own travel and accommodations. Please note: travel and accommodations are an additional expense per convene.


Check Your Emails

To make Convene more relevant to your organisation, we will ask you to sign up to the Arts & Culture Benchmark to receive data regarding your customer engagement. This information will be analyzed by TRG prior to Convene and will be shared at the event as aggregated trends to enhance the learnings of the group.

Your Convene Faculty
Jill Robinson


Marianne Locatori

Chief Executive, Theatre Royal, Newcastle Upon Tyne

Brad Carlin

Senior Consultant

Tom Stickland

Senior Consultant

Susie Conning

Independant Contractor