Supercharge Your Skills with Talent Lab

Future major donors aren't unicorns. They are known by a development team but haven't shown their true colors yet.

Leveraging talent in yourself or on a team isn’t just based on skills alone. It’s about harnessing both the “what” and the “how” of an individual’s strengths. Strengths-Focused Leadership will teach you and your team how to build team culture, influence, and impact by harnessing your talent.

Marketing and development teams often function in a silo-ed consumer relationship mindset: donors vs. ticket sales. Outdated perspectives, revenue goals, and organizational structures only fuel this misguided mindset and leave revenue opportunities on the table. Workshop attendees will understand that increasing customer satisfaction, loyalty, and advocacy begins with a campaign strategy focused on relationship optimization.

From the first interaction to every proceeding touchpoint, understanding a patron's journey is no longer an optional "nice-to-have" understanding - it's essential. At Patron Experience Mapping, attendees will develop their own Patron Journey Map to coordinate a positive experience for their patrons seamlessly.

Here's the reality: focusing only on new audiences doesn't build sustainable revenue for an organization. Attracting new AND keeping existing customers does. Why? Because it costs up to 40% more to acquire a new customer than a returning one. In other words, increasing audience retention increases revenue. Workshop attendees will draft a retention plan for their organization, ready for implementation.

Effective Box Office Management will unlock the secret superpower of the box office team to build consumer relationships. Why? Doing so increases the likelihood of keeping more patrons, growing their lifetime value to the organization, and retaining box office talent.

Learn from Listening to Customers will give you an exclusive look "behind the curtain" as we teach you how to use the Net Promoter System... the two-question survey that will transform your organization and build customer relationships.