From the first interaction to every proceeding touchpoint, understanding a customer's journey is no longer an optional "nice-to-have" understanding - it's essential. The benefits of a seamless and coordinated experience for your customers mean a greater opportunity to deepen the relationship and that they will increase their investment in your mission.
When done correctly, a customer journey map:
At Customer Experience Mapping, attendees will:
This workshop is for entry-level to senior leadership across marketing, development, box office, and membership team members in the arts and cultural industry.
Transforming 21st century organizations require four key areas to maintain resiliency.
Talent Lab workshops are active learning experiences. When you sign up, you should expect:
Due to the nature of this experience and to create a safe space for dialogue, we won’t provide a recording or deck after the workshop.
Since joining TRG in 2011, Adam Scurto has worked extensively with clients on issues related to marketing strategy, pricing and demand management, customer loyalty, and data analysis. He’s delivered results for various clients across North America, including National Ballet of Canada, Alvin Ailey American Dance Theatre, Center Theatre Group, and more.
Director of Strategy