An full auditorium giving a standing ovation to a performance
Talent Lab Workshop:

Patron Experience Mapping

Reserve Your Spot
From the first interaction to every proceeding touchpoint, understanding a patron's journey is no longer an optional "nice-to-have" understanding - it's essential.

The benefits of a seamless and coordinated experience for your patrons mean a greater opportunity to deepen the relationship and that they will increase their investment in your mission.

When done correctly, a patron journey map:

  • Enables an organization to deliver a consistently positive experience.
  • Identifies and eliminates ineffective touchpoints.
  • Breaks down departmental silos.
  • Shifts from an internally-focused to a patron-focused perspective.

At Patron Experience Mapping, attendees will:

  • Understand the strategic "whys" and tactics associated with mapping the patron experience.
  • Assess their organization's effectiveness in patron touchpoint.
  • Collaborate with team members to assign ownership of various touchpoints.
  • Draft their own Patron Journey Map.
  • This workshop is for entry-level to senior leadership across marketing, development, box office, and membership team members in the arts and cultural industry.
    $89 USD
    New dates Upcoming Workshops
    Aug 25, 2022 at 9am MDT
    Oct 11, 2022 at 9am MDT
    Length: 2.5 hours
    Delivery: Online

    Finally, a workshop designed to grow your professional impact.

    What You’ll Learn
    Resiliency Areas of this Workshop
    People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

    Transforming 21st century organizations require four key areas to maintain resiliency.

    What To Expect

    Talent Lab workshops are active learning experiences. When you sign up, you should expect:

    • To have honest conversations during breakout sessions.
    • To have your mobile phone available for workshop interactivity.
    • To take notes to share ideas learned with your teammates.

    Due to the nature of this experience and to create a safe space for dialogue, we won’t provide a recording or deck after the workshop.

    Your Faculty

    Since joining TRG in 2011, Adam Scurto has worked extensively with clients on issues related to marketing strategy, pricing and demand management, patron loyalty, and data analysis. He's delivered results for various clients across North America, including National Ballet of Canada, Alvin Ailey American Dance Theatre, Center Theatre Group, and more.

    Adam Scurto

    Director of Strategy