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Talent Lab Workshop:

Reconciling Revenue & Relationships

Strengthen your organization financially by strengthening your customer relationships.

Reserve Your Spot
If you’re still working to recover from COVID’s impact, you have two ways to move forward:
  • Keep doing things the way you’ve always done them, and hope for the best…
  • Or take action to attract, retain, and empower the people that mean the most to you: your customers and community.

At Reconciling Revenue & Relationships, you’ll learn how loyalty-based relationships with customers builds a sustainable future for your organization (and how to move beyond the treadmill of event-to-event marketing).

Sign up to get actionable teaching, templates, and 1-on-1 support and advice.

This workshop is for directors and managers in a marketing & development role at arts and cultural organizations.
Price
$89 USD
New dates Upcoming Workshops
Jun 23, 2022 at 9am MDT
Length: 3 hours
Delivery: Online

Finally, a workshop designed to grow your professional impact.


“TRG gets you onboard with the culture and inspires you to implement their best practices extremely well.” Tate LeClair, Director of Development
Springer Opera House
“Ever since you have done TRG 30 roundtables, I’ve turned the phones off for that time so my entire Box Office can tune in. I’m committed to it because I think it’s good for us.” Lisa McCullough, Director of Audience Services
Boston Ballet
“The Loyalty Planning Clinic was a great experience and investment—we’ve gained new tools for moving forward in this moment and beyond. It was an incredibly informative workshop with collaborative participants and tremendous facilitators.” Danielle M. Dove, Director of Marketing & Sales
Indiana Repertory Theatre
What You’ll Learn
Resiliency Areas of this Workshop
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

Transforming 21st century organizations require four key areas to maintain resiliency.

What To Expect

Talent Lab workshops are active learning experiences. When you sign up, you should expect:

  • To have honest conversations during breakout sessions.
  • To have your mobile phone available for workshop interactivity.
  • To take notes to share ideas learned with your teammates.
Due to the nature of this experience and to create a safe space for dialogue, we won’t provide a recording or deck after the workshop.
Your Workshop Leader

Eric Nelson, Client Engagement Officer at TRG Arts, has dedicated over 20 years to improving organizational structures and generating revenue for non-profits.

Before re-joining TRG Arts, Eric was Director of Marketing & Communications for New York City’s Kaufman Music Center, home of Merkin Concert Hall, Lucy Moses School (New York’s largest community arts school), and Special Music School (a K-12 public school for musically gifted youth). Eric is proud that each year of his tenure at Kaufman ticket revenue grew by close to 10%. Eric was also Vice President of Client Services, New Business, and Marketing for DCM, specializing in marketing and fundraising strategies for non-profit organizations.

Eric started his career in the arts leading marketing efforts for Paul Taylor Dance Company. Eric holds an M.A. from Emerson College in Marketing & Advertising for Non-Profits.

Eric Nelson

Client Engagement Officer